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The Pubcast with Jon Loomer

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Season 1 43 Season 2 63 Season 3 68 Season 4 27 Season 5 24 Season 6 39 Season 7 13 Season 8 25 Season 9 75 Season 10 155 Season 11 183 All Episodes 719
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Maximize Value Eligibility

Meta recommends that advertisers maximize value rather than number of conversions. But not everyone qualifies...

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Recent Episodes

I've Never Been More Uncertain About Meta Ads
What Does the Removal of Placement Control Mean?
15 Years of Lessons Learned
A Reflection on 15 Years
The Story I Stopped Telling
Ask These Questions Before Using Value Rules
Meta Doesn't Invent Conversions That Never Happened
Most Advertisers Should Only Use Incremental Attribution
You May Be Surprised Who Converts
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The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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