Welcome to The Pubcast with Jon Loomer!

Meta Advertisers Don't Need a Traffic Objective

We don't need a Traffic campaign objective. Every other objective gives you access to unique performance goals that can't be accessed elsewhere. Traffic is known for Link Clicks (available across five objectives) and landing page views (available in four). Unless Meta creates a unique performance goal that is unique to Traffic (like a Quality Traffic metric), it's completely unnecessary. Fold it into Engagement since traffic a form of engagement anyway.