When it comes to Meta advertising, there are shades of truth. Start with what's definitive -- those things that Meta says are true based on their official documentation. Everything else is based in experience. It doesn't make it worthless or untrustworthy, but it's not universally true.
Meta Advertising and Shades of Truth
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- See all →