There are 71 different paths to 21 unique performance goals. This is completely unnecessary and creates confusion. There's no reason to have the Impressions and Link Clicks performance goals available under five different objectives. Optimization for ad delivery is the same either way. Impressions should only be available for Awareness. Link Clicks should only be available for Traffic.
Meta Needs to Remove Performance Goals
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- Your Extra Ad Sets Are Costing You 28% More
- How to Plan Your Ads for BFCM
- When Does Frequency Lead to Creative Fatigue?
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- See all →