Maybe I'm looking too far into this, but don't you think it's interesting that Meta doesn't include video engagement, page engagement, and Instagram account engagement audiences within the Engaged Audience segment? What does that say -- or imply -- that Meta thinks about those audiences?
Missing From Audience Segments
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- How to Plan Your Ads for BFCM
- When Does Frequency Lead to Creative Fatigue?
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- See all →