You need to vet your next client. Do not take just anyone. You need clients who set you up for success.
Does the potential client have a built-in audience for targeting?
What about the things that you can't control, like industry, brand reputation, product quality, and competition? Do they make your job easier or harder?
What's the website like? Is it fast? Is it frequently updated? Does it get regular traffic?
Is the pixel installed? How about the Conversions API? What events are set up?
How big is the email list? How was it built? How about the social channels?
What resources will you be given? How much freedom will you have? What will success look like?
These are all questions you should be asking before you take that next client.
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