Here's an overview of this episode...   My Journey

• I don’t have any regrets

• I could have done things differently, but I didn’t — part of the journey

• Looking back, I wish I was more willing to invest early

• Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!

• Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.

• I didn’t, and that’s okay!
  1) Determine an Initial Niche (this can change!)

• Focus on a group that spends money

• Focus on an area of expertise

• Focus on an area where you could write a TON of content
  2) Invest in a Home Base

• Website

• Logo

• Photos

• Hosting

• DON’T SKIMP
  3) Create a TON of written content

• Write a list of questions you get from customers or potential customers

• Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up

• These questions are your blog posts

• Determine a frequency that you can maintain and commit to

• Share across Facebook, Twitter, etc.
  4) Create How-To Videos

• 1-3 minutes

• Extension of the written content. HELP people interested in your related industry.

• Upload to YouTube.

• Upload to Facebook.
  5) Create a Lead Magnet and Build an Email List

• Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)

• Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it

• Use OptinMonster, Pippity, etc. to push the opt-in to visitors
  6) Facebook ads

• Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.

• Create a Facebook page

• Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in

• Create lookalike audiences to do the same

• Target interests and split test vs. lookalikes

• Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
  CLOSING

 


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