This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:


• Focus on customer vs. influencer

• 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)

• Facebook and micro targeting

• How targeting is increasingly creepy, freaky and helpful

• Today's Marketer and the Changing Face of Purchase Decisions (http://dannybrown.me/2013/05/24/todays-marketer-and-the-changing-face-of-purchase-decisions/)

• Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing (http://dannybrown.me/2013/04/03/the-business-of-influence-marketing/)

Here are a few places you can -- and MUST -- find Danny:


• DannyBrown.me (http://dannybrown.me)

• @DannyBrown (https://twitter.com/dannybrown)

• InfluenceMarketingBook.com (http://influencemarketingbook.com)

• ArCompany (http://thearccompany.com)