This episode was broken down into the following sections:
• WhatsApp Acquisition
• The Value of Facebook Ads
• The Power of Website Custom Audiences
• Using Facebook Ad Reports
[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]
Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital (http://foxwelldigital.com/) for sharing a beer, his worldly travels, and his wisdom on ads.
Mentioned and Related Links
Following are links that were either mentioned during this episode or are relevant to the discussion:
• Facebook’s Epic, $19B Acquisition of WhatsApp (http://techcrunch.com/2014/02/22/crunchweek-facebooks-epic-19b-acquisition-of-whatsapp/)
• WhatsApp (http://www.whatsapp.com/)
• Facebook Ads Reports: A Tour of a Powerful New Tool (http://www.jonloomer.com/2013/07/16/facebook-ads-reports/)
• Benefits of the New Facebook Ad Reports (http://www.jonloomer.com/2013/07/18/facebook-ads-reports-benefits/)
• Facebook Fraud Response: Are Facebook Ads a Waste of Money? (http://www.jonloomer.com/2014/02/11/facebook-fraud-response/)
• WCA Lookalike: Target Facebook Users Similar to Website Visitors (http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/)
• Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting (http://www.jonloomer.com/2014/01/13/bad-facebook-marketing-strategies/)
• Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) (http://www.jonloomer.com/2014/01/28/website-custom-audiences-facebook/)
• The Death of Facebook Interest Targeting: Shifting Budget Priorities (http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/)
• Facebook Website Custom Audiences: Increase Fans, Traffic and Sales (http://www.jonloomer.com/2014/02/02/website-custom-audiences-strategies/)
• Facebook Custom Audiences: Target Facebook Ads by Email List (http://www.jonloomer.com/2012/09/24/facebook-custom-audiences/)
