This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share. Check out the episode and geek out with us!
Topics discussed:
• Andrew's background working for the US Congress social media team
• Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
• Facebook's mobile success
• Purchase Intent: Desktop vs Mobile
• Broad ad placement and ad reporting strategies
• View Based vs Click Based conversions: What they are and why they're important
• Facebook Marketing Advanced University: Power Editor (bit.ly/fmau-power)
• Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting (https://www.jonloomer.com/2013/07/24/facebook-unpublished-photo-post-ads/)
• Benefits of the new Facebook Ad Reports (https://www.jonloomer.com/2013/07/18/facebook-ads-reports-benefits/)
• Facebook Ads Reports: A Tour of a Powerful New Tool (https://www.jonloomer.com/2013/07/16/facebook-ads-reports/)
Make sure your subscribe, rate and review on iTunes!
Contact Andrew Foxwell:
Twitter: @AndrewFoxwell
Email: andrew@ppcassociates.com
