Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??
Here's what was covered...
Review of 2014:
• AMAZING!
• Insane growth.
• Email list from 10k to 50k.
• Consistent revenue growth.
• Building a team — now have “backup CEO” John Robinson
• Wrote less — averaged once per week vs. 3-5/week
• Still set traffic records
• Personally — Baseball was awesome!
• Just really fun building this thing. No experience doing it.
Resolutions:
• No more winging it!
• Refine a daily and weekly routine for work, health and play.
• Better structure and processes for campaigns and customer service.
• Get back to consistent blogging — thinking about 1-3 posts per week.
• New branding and website design.
• LOTS OF FACEBOOK VIDEO!
• Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
• Develop an application or other software product.
• Develop a new community product for companies looking for advertising consultants.
• Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
Resolutions (Personal):
• Keep a clean desk.
• Don’t overwork.
• Read one book per month.
• Run a half marathon.
• Win another state championship!
• Better organize time with my wife and kids.
• Put away the device!
Important Tools I Use:
• Infusionsoft
• ZenDesk
• DriftRock Flow
• Power Editor
• AdEspresso
• Evernote
• Photoshop
• GoToWebinar
• Basecamp
• Screenflow
• Google Analytics
