This episode was broken down into the following sections:
• Starting a Podcast
• The Equipment Breakdown
• Creating a Content Strategy
• What is my Theme?
• Resources
Creating the foundation of your Podcast:
• Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
• Start Simple: It can be overwhelming. Learn the basics and experiment.
• Don't stress over all the details of getting started
• Create a Budget for Equipment
What kind of Equipment will I need?
• Microphone and Pop Filter: Blue Yeti
• Recording Software: Audacity, (http://audacity.sourceforge.net/) Skype (http://www.skype.com/en/) , Screenflow (http://www.telestream.net/screenflow/overview.htm) , Total Video Converter Lite (https://itunes.apple.com/us/app/total-video-converter/id514840980?mt=12) , Libsyn (http://www.libsyn.com/) , WordPress Plugin Blubrry (https://wordpress.org/plugins/powerpress/)
Creating a Content Strategy:
• Consider Having Interviews
• Audio versions of blog posts
• Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
• A Different Direction: Create a Podcast that is different than other content you are providing on your channels
• Consider Your Target Audience
• Ask Your Audience! Feedback could lead the way
What is my Theme?
• Create a theme that stands out
• Have Fun! Be Yourself.
• Structure: As you create more podcast add structure for flow to your recording
Bust a Move with Sound!
• Hire Some Help: Find an expert who can help you with editing and sound effects
• Sounds Effects: Free and Purchased - Soundsnap (http://www.soundsnap.com/)
Save your seat for my upcoming live event on my favorite topic Website Custom Audiences. Learn more details about the WCA Workshop: Master FB Website Retargeting here (http://www.jonloomer.com/wca-workshop/)
