Josh Parkinson of PostPlanner (http://zfer.us/l6VaF) stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.
Topics in this episode include:
• Is it smart to repost old content?
• The most underrated component of EdgeRank
• Frequency vs. Distribution
• Using PostPlanner to bulk upload evergreen content
• Content Engine vs. Google Reader
• Post Gating vs. News Feed Targeting
Here are some links that were mentioned:
• Trending Content (http://www.postplanner.com/how-to-find-awesome-trending-content-in-your-niche-to-post-on-facebook/)
• Should you repost old content? (http://www.jonloomer.com/2013/05/30/repost-old-facebook-content-vlog/)
• 7 Ways to Promote Your Facebook Apps Without Spending a Dime (http://www.postplanner.com/7-ways-to-promote-your-facebook-apps-without-spending-a-dime/)
• Schedule Facebook posts with PostPlanner for FREE! (http://zfer.us/l6VaF)
Make sure you check out PostPlanner's awesome Facebook content posting tool (http://zfer.us/l6VaF) . Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!
