PUBCAST: Welcome to the Social Media Jungle with Jason Miller

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode.

Topics discussed:


• Jason's new gig as Content Marketing Manager for LinkedIn

• How to maximize LinkedIn as a marketing channel

• Moving beyond the tired, philosophical approach of marketing and focusin on results

• How to measure social media ROI

• Automation tools for advanced marketers

• 80s hair metal Karaoke

Links mentioned include:


• Jason's guest post for me (https://www.jonloomer.com/2013/07/03/facebook-marketing-results/)

• Pulse RSS Reader (https://www.pulse.me)

• Brian Carter's post about optimizing Facebook ads (https://www.jonloomer.com/2013/07/16/facebook-ad-optimization/)

• The new Facebook ads reports (https://www.jonloomer.com/2013/07/16/facebook-ads-reports/)

• Stop Whining About EdgeRank and Do Something About It (http://blog.marketo.com/blog/2013/06/stop-whining-about-edgerank-and-do-something-about-it.html)

• Don't Blame the Tool, Blame the Carpenter (https://www.jonloomer.com/2013/06/30/facebook-advertising-steps/)

• Automation tools from Marketo (http://www.marketo.com) , InfusionSoft (http://www.infusionsoft.com) , Hubspot (http://www.hubspot.com) and Eloqua (http://www.eloqua.com)

You can find Jason on Twitter (@JasonMillerCA (http://twitter.com/jasonmillerca) ), at RockNRollCocktail.com (http://rocknrollcocktail.com) and soon on the LinkedIn blog (http://blog.linkedin.com) .

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