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Purchase Intent: 20 Factors that Impact Your Facebook Advertising Results

There are 20 factors that impact your Facebook advertising results. One way to assure success is to reach users while they have purchase intent. That's not as easy on Facebook, where messages are generally forced on people when they are thinking of something else. Depending on your strategy and industry, this could be a big problem.

Read more about the 20 factors in this post:


Test what you know about Facebook ads with this quick 10-question quiz:


You'll get different questions every time you take the quiz, and I'll provide recommendations on what you should do next.