You can run TikTok ads that optimize for a Focused View.
This means that your ads will be optimized to be shown to people most likely to continue watching for six seconds or engage with your video within that first six seconds.
Is this a significant enhancement over the original 6-second view? I guess we'll see.
I've long been skeptical of optimizing for surface-level engagement like this since it's susceptible to weaknesses. The goal is to get you as many of these 6-second views and engagements as possible for the lowest cost. There are a lot of low-quality users who will help you get there.
But as I'm diving into the TikTok advertising platform for the first time, I also don't want to let my Facebook ads experience influence me too much. It will provide background and caution, but I'm still going to try these things.
I'm going to continue to experiment with this platform and will report on what I learn.
