When you create a Facebook ad, a box for Multi-Advertiser Ads is automatically checked. What is this?
When checked, this allows Meta to show your ads in the Instagram news feed within a special unit when a person has shown commercial intent. Your ad will be shown in a carousel with other ads in a "You Might Like" section under another ad.
It sounds complicated, but this video gives an example. It's one more way to reach people.
I've seen some confusion about this. Some advertisers insist on unchecking it because either they aren't in ecomm or they worry about getting shown alongside a competitor.
I don't know that either concern is all that relevant. You want to reach your ideal customer. If you don't reach them, your competitor will. If this helps you reach them, leave it checked!
The algorithm will look to get you the most desired actions at the lowest cost. So if you aren't ecomm and this is unlikely to work, I wouldn't expect your ads to show this way even if you keep the box checked.
Of course, the biggest issue is the lack of transparency. Since this isn't a placement, we'll never know how often your ads appear in this manner or how effective it was.
In the end, I don't understand why this isn't a placement. It would provide more control and transparency regarding how it's used.
What do you think?
