Special Ad Categories were originally ineligible for Advantage+ Audience and Advantage+ Detailed Targeting. That has changed.
Special Ad Categories and Algorithmic Targeting
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Recent Episodes
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- See all →