Stop Hiding Your Ad Account from Clients

Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and simplified structures that aren't worth hiding. The real value an advertiser brings isn't something a client can copy by looking at your settings. Jon explains why hiding your work destroys trust, why the fear of being replaced means you need to rethink where you add value, and why using the client's own ad account and assets is better for everyone.