Nothing about targeting is the same as it was five years ago. If you're still trying to control targeting like you did then, the changes have passed you by. To fix that, subscribe to my free mini-course, Modern Targeting, at jonloomer.com/targeting.
Targeting Has Changed
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Recent Episodes
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- See all →