When you use Advantage+ Audience without audience suggestions, how much remarketing happens algorithmically? In this test, I'm able to show that over 35% of my budget was spent on remarketing without providing audience suggestions. This is done by using a manual Sales campaign and defining audience segments in Ad Account Settings.
Test: How Much Remarketing Happens with Advantage+ Audience?
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- The Foundational Elements of Meta Advertising Today
- See all →