Test Interests and Lookalikes vs. Advantage+ Audience

Do you still use interests and lookalikes? If you do, you're not alone, but I want you to do this. Run an A/B test that compares your results using interests or lookalikes vs. Advantage+ Audience without suggestions. Maybe the results will confirm your assumptions. Maybe not. But you should test your assumptions at least once per year. For more about testing your targeting strategies, go to https://www.jonloomer.com/test-it.