Test Remarketing and Prospecting Ad Sets vs. Advantage+ Audience

Do you still use remarketing strategies? Especially if you create separate remarketing and prospecting ad sets, I encourage you to do this. Test it against using one ad set with Advantage+ Audience. Remarketing will happen naturally without needing to create a separate ad set. For more on testing targeting strategies, check out my blog post at https://www.jonloomer.com/test-it.