The biggest negative impact of iOS 14+ to Facebook advertisers isn't, in most cases, the users who opted out of tracking. It's the change in attribution.
Read more here:
https://www.jonloomer.com/facebook-ads-performance-related-to-ios-14/
The biggest negative impact of iOS 14+ to Facebook advertisers isn't, in most cases, the users who opted out of tracking. It's the change in attribution.
Read more here:
https://www.jonloomer.com/facebook-ads-performance-related-to-ios-14/