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The Importance of Conversions API for Facebook Web Events

Conversions API may not solve for data loss from iOS opt-outs, but it's still important.

If you use the Conversions API for web events in addition to the pixel, you're more likely to get a complete -- or close to complete -- picture of traffic conversions.

This impacts optimization, attribution, and website custom audiences. I break it down in this video.

I discuss this more here: