Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.
The Metrics You Should Care About
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- See all →