The Misuse of Personal Attributes will Get Ads Rejected

One of the primary reasons for ad rejections is the misuse of personal attributes. You cannot assert or imply that you know the viewer of an ad's personal attributes (age, gender, health, vulnerable financial status, etc.). The issue isn't having an ad or business focused on these attributes. Instead, you simply can't make it seem as though you know more about the viewer of the ad than you should.