Traffic campaigns almost never work. I discourage advertisers from traffic campaigns because the quality of traffic Meta sends with this optimization tends to be terrible. But there are exceptions.
Traffic Campaigns ALMOST Never Work
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Recent Episodes
- I've Never Been More Uncertain About Meta Ads
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- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
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- Meta Doesn't Invent Conversions That Never Happened
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