Meta announced that unique metrics will be deprecated from the Ads API. Presumably, this will also be reflected in the main Ads Manager interfaces. This won't affect Link Clicks, Outbound Clicks, or a couple of metrics related to Messaging. You might use First Conversion Reporting as a replacement. They aren't the same, but they limit reporting in a similar way.
Unique Meta Ads Metrics to be Deprecated
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- When Does Frequency Lead to Creative Fatigue?
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- See all →