Welcome to The Pubcast with Jon Loomer!

Unskippable Ad Breaks on Instagram Feed

Unskippable "Ad Breaks" on Instagram? Some users are seeing an experience where they're forced to stop scrolling their Instagram feeds to watch a video ad. They can't keep scrolling until the video is complete. While unskippable video ads aren't new to Meta, I don't believe we've seen anything like this in feeds. Meta confirmed that it is a test.