Read the related blog post here:
Now that 1% of Chrome users are in this test that eliminates third-party cookies, how can we expect it will impact Meta advertising? It's not completely clear. But there are a couple of steps you should take.
1. Enable first-party cookies with the Meta pixel in your Events Manager settings.
2. Connect the Conversions API, either the web API or CRM API (or both). I set up the API Gateway using Stape. Details can be found here:
There are a lot of questions remaining before we can be sure how this will impact advertisers, and it's possible that only Meta can answer them. See my blog post for the following:
1. What are cookies?
2. Google’s Tracking Protection and third-party cookie phaseout
3. Google’s replacement
4. What Apple and Safari have already done
5. How this impacts Meta advertisers
6. What you should do
7. Remaining questions
8. Resources
