Does Meta think it's 2020? That they're Facebook? Some really big updates recently, reverting back to the way things were pre-iOS.
Compare Attribution Settings returned:
https://www.jonloomer.com/compare-attribution-settings-returns-to-facebook-ads-manager/
28-Day Click Attribution came back:
https://www.jonloomer.com/meta-brings-back-28-day-click-attribution/
And now Breakdowns for Conversion Reporting:
https://www.jonloomer.com/meta-is-bringing-back-breakdowns-for-conversion-reporting/
This is GREAT, but how is this even possible? Is it due to improved modeling?
