What to Do When None of Your Facebook Ads Are Working

When none of your campaigns are working, do this: Shut it ALL off. Then simplify your approach and create a single campaign with one ad set to promote your most important goal. This allows you to focus your budget, free of auction overlap, so that you can get meaningful results. It doesn't mean your results will definitely be better, but it will be easier to make tweaks and isolate what is and isn't working.