Welcome to The Pubcast with Jon Loomer!

When Should You Use Manual Bidding?

The Highest Volume bid strategy is the default and Meta will try to get you the most optimized actions within your budget. But when should you use manual bid strategies, like Cost Per Result Goal or Bid Cap? In most cases, stick with the default. But there are some specific times when you should consider it. More details here: https://www.jonloomer.com/bid