Welcome to The Pubcast with Jon Loomer!

Which Advantage+ Creative Enhancements Should You Turn On?

Read the full blog post related to this topic here:

https://jonloomer.com/creative

Advantage+ Creative is a hot topic among Meta advertisers for lots of reasons.

1. Meta provides no transparency regarding how it performs (though it's supposed to only be used to help you).

2. A couple of the enhancements are or can be problematic (Image Templates and Music).

This video walks through how you can walk through the preview of each enhancement to determine whether or not to turn each one on and other considerations when thinking this through.

Again, for more on this, make sure to read the related blog post.