Welcome to The Pubcast with Jon Loomer!

Why Don't Totals Appear in Some Facebook Ads Manager Columns?

You may have noticed that some columns in your Ads Manager reports show stats, but the totals row is empty. There's a reason for this.

It has to do with attribution. I discuss in more detail here:

https://www.jonloomer.com/missing-metric-totals-in-facebook-ads-manager/