Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.
Why Meta Should Bring Back Podcasts
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Recent Episodes
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
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