Episodes
305
Jan. 29, 2021
PUBCAST: Explaining iOS 14 to a 12-year-old
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
304
Oct. 4, 2020
20 Factors: General Approach and Fixes
The factors that impact Facebook advertising results
303
Oct. 3, 2020
20 Factors: 17-20 (Minimal Control)
The factors that impact Facebook advertising results
302
Oct. 2, 2020
20 Factors: 16. Purchase Intent
The factors that impact Facebook advertising results
299
Sept. 29, 2020
20 Factors: 13. Website Performance
The factors that impact Facebook advertising results
298
Sept. 28, 2020
20 Factors: 12. Facebook Pixel and Events
The factors that impact Facebook advertising results
297
Sept. 27, 2020
20 Factors: 11. Website Traffic
The factors that impact Facebook advertising results
295
Sept. 25, 2020
PUBCAST: Text in Ad Images Rule is Dead
The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule.
Sept. 21, 2020
Welcome to the Social Media Pubcast!
Just a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!
284
Sept. 15, 2020
Facebook Pixel Basics: 5. Installation of the Pixel
The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
283
Sept. 15, 2020
Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.