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Episodes

April 16, 2015

PUBCAST: Reflections and Celebrations

Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW 2015 and public speaking Early returns on a new business model

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April 15, 2015

Facebook Brings More Advertising Control to Location Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

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April 7, 2015

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

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March 31, 2015

Priority List: 13 Audiences to Target Using Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

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March 30, 2015

PUBCAST: Roundtable at Social Media Marketing World 2015

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

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March 24, 2015

Facebook Organic Reach is Changing: Should Brands Share More Links?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

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March 17, 2015

How to Find Facebook Advertising Success While Playing the Long Game

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

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March 13, 2015

PUBCAST: Public Speaking, Motivation and Creating a Working Environme…

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) -...

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March 10, 2015

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

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March 6, 2015

PUBCAST: Play the Long Game!

In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers in the name of the click! Playing the "long game" and proof of it's effectivness

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March 3, 2015

Facebook Ads Relevance Score, Positive and Negative Feedback

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

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Feb. 27, 2015

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditi…

In this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your customers? Raising Prices How should you communicate it? When should you raise prices? Importance of...

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Feb. 24, 2015

Facebook Dynamic Product Ads: Everything You Need to Know

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

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Feb. 19, 2015

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little...

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Feb. 16, 2015

How to Create Multi-Product Facebook Ads in Power Editor

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

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Feb. 13, 2015

PUBCAST: Lists, Negative Reviews and Pricing

In this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to membership focused The battle with pricing Latest on the Experiment

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Feb. 10, 2015

The 4-Step Approach to Effective Facebook Ad Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

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Feb. 6, 2015

PUBCAST: Building a Business: Pain, Claim and Gain

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help...

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Feb. 3, 2015

No, Facebook Organic Page Reach Is Not Dead

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

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Jan. 29, 2015

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...   The Redesign Why? History What? Parallax Pro New logo tweak New featured images Mashshare Commenting Support TOO MUCH FACE? More...

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Jan. 26, 2015

How to Promote a Podcast with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

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Jan. 21, 2015

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: The Green Bay Packers debacle, and parallels to business The future of video on...

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Jan. 20, 2015

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

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