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Episodes

May 22, 2015

Pubcast: Instant Articles and Facebook Ads Features for Small Busines…

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they good or bad for marketers? View Tags "Call Now" Button Changes to Events Enjoy!

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May 20, 2015

Facebook Ads: 9 Factors That Impact Cost Per Conversion

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/

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May 15, 2015

PUBCAST: Never Assume Anything!

In this episode of the Pubcast, the following topics were covered: 180 Days WCA Rejected Facebook Ad Convert With Confidence Video Experiment

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May 8, 2015

PUBCAST: Accountability and Asking for Help

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He...

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May 6, 2015

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/

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April 30, 2015

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

In this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Facebook Video Experiment Workshop/PHC Numbers

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April 29, 2015

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

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April 24, 2015

PUBCAST: Time Management, the Facebook Algorithm and REACH

Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorithm update • Is organic reach REALLY down to 2.6%? • Is there a Facebook ads bubble?

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April 16, 2015

PUBCAST: Reflections and Celebrations

Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW 2015 and public speaking Early returns on a new business model

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April 15, 2015

Facebook Brings More Advertising Control to Location Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

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April 7, 2015

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

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March 31, 2015

Priority List: 13 Audiences to Target Using Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

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March 30, 2015

PUBCAST: Roundtable at Social Media Marketing World 2015

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

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March 24, 2015

Facebook Organic Reach is Changing: Should Brands Share More Links?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

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March 17, 2015

How to Find Facebook Advertising Success While Playing the Long Game

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

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March 13, 2015

PUBCAST: Public Speaking, Motivation and Creating a Working Environme…

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) -...

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March 10, 2015

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

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March 6, 2015

PUBCAST: Play the Long Game!

In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers in the name of the click! Playing the "long game" and proof of it's effectivness

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March 3, 2015

Facebook Ads Relevance Score, Positive and Negative Feedback

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

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Feb. 27, 2015

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditi…

In this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your customers? Raising Prices How should you communicate it? When should you raise prices? Importance of...

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Feb. 24, 2015

Facebook Dynamic Product Ads: Everything You Need to Know

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

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Feb. 19, 2015

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little...

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Feb. 16, 2015

How to Create Multi-Product Facebook Ads in Power Editor

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

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