Advertisers love to micromanage their ads, turning off those that aren't generating conversions to "optimize" performance. This may be a mistake, and I explain with a common example...
Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict Meta from using certain words and phrases in AI-generated text. Here's how it works...
Some advertisers are spotting a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays. Here's how it works...
When using CBO (Advantage+ Campaign Budget), the ad set spending limit has been changed to an average. This seems like an odd change.
Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.
Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know... Read my blog post at www.jonloomer.com/value-rules for more.
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson. Learn more about this and other targeting myths at www.jonloomer.com/myths.
You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads. Here's what you need to know...
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.
Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...
Does Meta need interests and behaviors to define your target audience? This is a myth, and I explain in this video. For more on targeting myths and other ways to impact who you reach with your ads, go to www.jonloomer.com/myths.
Meta is banning political, electoral, and social issues ads in the European Union beginning in October in response to the TTPA. Here's what you need to know...
When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.
Meta adds value rules for placements, which will allow advertisers to bid more or less based on where an ad is shown. Here's how it works...
What is the Review Keywords enhancement? Meta is testing a feature that uses AI to extract positive keywords from your page's reviews and display them in a proprietary unit under your ad. Here's how it works...
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all.
When you choose to optimize website destination, you give Meta the power to override your provided destination URL. Here's how it works...
How long should your ad copy be? While there are many opinions on this, Meta has their own recommendations. Here's what they are and whether they matter...
Meta is rolling out Ad Set Budget Sharing, a new budget sharing optimization feature. Here's how it works...
It can be easy to overreact to conversion results when you see one ad seemingly outperforming another. But remember that the customer journey can be complex. Here's what I mean...
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.
Don't obsess over the details of ad performance, like individual text. Focus on your aggregate results. Here's why...
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...
Some advertisers are seeing a new creative breakdown that provides more transparency into the delivery and performance of AI-generated images in ads.