Some advertisers are seeing an option to allow multiple responses to instant form questions. Here's how it works...
Do you have this new option when using the Leads objective? The Website and Instant Forms combo conversion location allows you to have one ad send people to either your website or instant form to collect a lead. Here's how it works.
Why can't you create a carousel with Spotify links? This might be a super niche problem, but you may run into this if you ever promote music or a podcast on Spotify. Is this a bug or intentional?
Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.
There's been an update to Branding in Ads Manager. You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...
Incremental Attribution has been added to the Compare Attribution Settings feature. Here's an example of how it works and what you should know...
Meta makes it official: Ads are coming to Threads. In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...
After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.
I now have Incremental Attribution in one of my ad accounts, and you might too. Now that I have it, I'm able to answer some questions I've had. Here are some new details...
If you get Meta advertising results that are too good to be true, don't ignore the possibility of conversions coming from internal admin traffic. Here's what I mean...
Conditional Formatting is coming to Ads Manager. Some advertisers are spotting an Ads Manager version of one of the most valuable features from custom Ad Reports. Here's what we know...
Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...
What's the benefit of GA4 integration? More advertisers have the option to map GA4 events with Meta events. But why? Read more at my blog post here: https://www.jonloomer.com/ga4
Meta has made an update to Value optimization. In the past, 1-day view attribution was not available when optimizing this way. That has changed.
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
A new feature was spotted that allows you the option to automatically deliver leads from your ads to members of your team by email. Here's how it works...
Do you have Flexible Form Delivery? This new option within instant forms allows Meta to tailor form elements for each person. Here's how it works...
We're reminded repeatedly about the effectiveness of various enhancements and optimizations. But there's no transparency when it comes to our own results. Here's what I mean...
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.
Advertisers now have the option of requiring a one-time password SMS verification to help improve lead quality. This can be especially helpful if you'll be contacting leads by phone. Here are the details...
Have you seen this version of Conversion Leads optimization? It's not clear if this is a test or part of a rollout, but this version has four data source options...
Some advertisers have the ability to turn off autofill for email and phone number fields in instant forms. Here's why that's a big deal...
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
