Subscribe to Podcast Alerts!

Videos

Aug. 6, 2025

Why 'It Depends' Is the Right Answer

When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.

View more
Aug. 5, 2025

Meta Adds Value Rules for Placements

Meta adds value rules for placements, which will allow advertisers to bid more or less based on where an ad is shown. Here's how it works...

View more
Aug. 3, 2025

Review Keywords Enhancement

What is the Review Keywords enhancement? Meta is testing a feature that uses AI to extract positive keywords from your page's reviews and display them in a proprietary unit under your ad. Here's how it works...

View more
July 30, 2025

How to Pick the Ideal Ads Client

Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all.

View more
July 29, 2025

Optimize Website Destination

When you choose to optimize website destination, you give Meta the power to override your provided destination URL. Here's how it works...

View more
July 28, 2025

Recommended Ad Copy Length

How long should your ad copy be? While there are many opinions on this, Meta has their own recommendations. Here's what they are and whether they matter...

View more
July 27, 2025

Ad Set Budget Sharing

Meta is rolling out Ad Set Budget Sharing, a new budget sharing optimization feature. Here's how it works...

View more
July 24, 2025

Don't Overvalue Attributed Results

It can be easy to overreact to conversion results when you see one ad seemingly outperforming another. But remember that the customer journey can be complex. Here's what I mean...

View more
July 23, 2025

Targeting Isn't What It Used to Be

If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.

View more
July 22, 2025

Aggregate Results

Don't obsess over the details of ad performance, like individual text. Focus on your aggregate results. Here's why...

View more
July 20, 2025

Related Media Creative Breakdown

Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...

View more
July 17, 2025

Image Generation Creative Breakdown

Some advertisers are seeing a new creative breakdown that provides more transparency into the delivery and performance of AI-generated images in ads.

View more
July 16, 2025

It's Time to Revisit Creative Testing

Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.

View more
July 15, 2025

Stop Obsessing Over the Winning Combination

Your ad copy and creative options are ingredients of what is hopefully a successful ad. But that ad could have many winning combinations. Here's why that matters...

View more
July 13, 2025

New Creative Breakdown for Flexible Format

Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this ad format type.

View more
July 10, 2025

Countless Ad Variations

Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser. Learn more at www.jonloomer.com/control.

View more
July 9, 2025

Don't Get Emotionally Attached to Your Ads

Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.

View more
July 8, 2025

No More Six Ad Limit Per Ad Set

I've long referred advertisers to a quote from Meta when discussing the number of ads to run in an ad set. That quote about a six ad limit no longer exists, but what does that mean?

View more
July 6, 2025

Advantage Changes to Advantage+

Meta tried to sneak a few subtle branding changes by without you noticing, but I won't let them. Advantage Campaign Budget and all of the Advantage audience expansion features get a plus. What does it mean?

View more
July 3, 2025

New Test Features for AI Generation

There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker. Here's how they work...

View more
July 2, 2025

Your Stubbornness Is Killing Your Results

Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.

View more
July 1, 2025

Ad Impressions in Threads Feed

We have ad impressions on Threads! I've spotted a few impressions in Ads Manager and as a user on the mobile app. It's minimal, but here's what I'm seeing...

View more
June 29, 2025

Crop and Expand with AI

You may see a new creative option to "crop and expand" with AI. What is this, and what does it do?

View more
June 26, 2025

Advantage+ Campaign Setup is Here

Advantage+ Campaign setup is finally here. This new streamlined campaign setup applies to Sales, Leads, and App Promotion objectives. Here are the basics. Read my guide for details at www.jonloomer.com/setup.

View more