Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...
What's the benefit of GA4 integration? More advertisers have the option to map GA4 events with Meta events. But why? Read more at my blog post here: https://www.jonloomer.com/ga4
Meta has made an update to Value optimization. In the past, 1-day view attribution was not available when optimizing this way. That has changed.
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
A new feature was spotted that allows you the option to automatically deliver leads from your ads to members of your team by email. Here's how it works...
Do you have Flexible Form Delivery? This new option within instant forms allows Meta to tailor form elements for each person. Here's how it works...
We're reminded repeatedly about the effectiveness of various enhancements and optimizations. But there's no transparency when it comes to our own results. Here's what I mean...
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.
Advertisers now have the option of requiring a one-time password SMS verification to help improve lead quality. This can be especially helpful if you'll be contacting leads by phone. Here are the details...
Have you seen this version of Conversion Leads optimization? It's not clear if this is a test or part of a rollout, but this version has four data source options...
Some advertisers have the ability to turn off autofill for email and phone number fields in instant forms. Here's why that's a big deal...
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
What are the most important ads metrics? Do they include CPC? CTR? CPM? Or something else? It's not nearly as complicated as we're making it...
Audience Network an Rewarded Video are placements that are notorious for inflating results with low-quality actions. Should you always remove them? Are there other placements you should remove, too?
I often complain about the problems with top-of-funnel optimization and the algorithm's attraction to low-quality actions. What's crazy is that I first spotted this problem 13 years ago...
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
What should you do about targeting? Should you use detailed targeting or lookalike audiences? Should you go broad? If you optimize for any type of conversion, don't overthink it...
If you're running lead ads, whether with Instant Forms or website forms, do this. If you're getting low-quality leads, use the Breakdown by age and see how your budget is spent.
If you run video ads that are optimized for ThruPlay views, use the breakdown by placement to see how much of your budget is spent on Audience Network Rewarded Video.
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.
I don't recommend running traffic campaigns. But if you do, make sure to check this breakdown to be sure you're not throwing away money.
You may see Signals Gateway in the Settings tab of Events Manager under Conversions API. It is a new option in addition to API Gateway. Here's what you should know...
Has the ability to automatically test new enhancements in the Advantage+ Creative section of Advertising Settings turned off and the four previous options disappeared for you? You wouldn't be alone...
