There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish. This could be a really big deal. Here's how it works...
Value Rules allow advertisers to adjust bids for specific groups of people by age, gender, location, or mobile operating system. Here's how it works...
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.
The best advertisers use the Compare Attribution Settings feature, and not just sometimes. All the time. They know how to make sense of their results by looking at all of the various attribution settings.
There are two types of triggers that have the most impact on lead quality: 1. The event that defines quality, and 2. The people who perform that event. Read my blog post on the 16 ways to improve lead quality at https://www.jonloomer.com/16.
Here's a trick to improve lead quality when using ads to send people to a website form. You don't just want any lead, you want a quality lead. And you need the algorithm to know that, too. Here's how...
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance…
Will there be ads in the new Meta AI app? It's another AI assistant that you can talk to and get help creating stuff. What makes it unique is there's a social feed, which would be perfect for monetization.
Some advertisers are reporting seeing a new option for the Facebook Notifications placement. While it's sure to be an annoyance to users, it also will be difficult to ignore and may be effective. Here's how it works...
I have Threads Feed placement, and you might, too. The only problem is that you can't yet customize by the Threads Feed placement. Regardless, expect to get very few, if any, impressions from the placement for now.
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads.
Some advertisers are seeing an option to allow multiple responses to instant form questions. Here's how it works...
Do you have this new option when using the Leads objective? The Website and Instant Forms combo conversion location allows you to have one ad send people to either your website or instant form to collect a lead. Here's how it works.
Why can't you create a carousel with Spotify links? This might be a super niche problem, but you may run into this if you ever promote music or a podcast on Spotify. Is this a bug or intentional?
Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.
There's been an update to Branding in Ads Manager. You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...
Incremental Attribution has been added to the Compare Attribution Settings feature. Here's an example of how it works and what you should know...
Meta makes it official: Ads are coming to Threads. In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...
After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.
I now have Incremental Attribution in one of my ad accounts, and you might too. Now that I have it, I'm able to answer some questions I've had. Here are some new details...
If you get Meta advertising results that are too good to be true, don't ignore the possibility of conversions coming from internal admin traffic. Here's what I mean...
Conditional Formatting is coming to Ads Manager. Some advertisers are spotting an Ads Manager version of one of the most valuable features from custom Ad Reports. Here's what we know...
Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...