Videos

Remember Facebook Podcasts? You'd be forgiven if you don't because they only lasted 10 months. But Meta should bring them back and improve upon the product to fill a huge void, both for podcasters and advertisers. Listen to the latest episode of The Pubcast here: https://pubcast.jonloomer.com/why-meta-should-bring-back-podcasts/

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

Remarketing results look amazing on the surface, but they're often not what they seem. While remarketing has its place, consider these potential issues. Learn more at https://jonloomer.com/tricks.

If you see conversion results that seem too good to be true, there are four questions you should ask to get important context. For more, go to https://jonloomer.com/tricks.

Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know...

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

There's a new feature in Meta lead ads instant forms to "Connect With Leads in Messenger." Here's how it works...

Now that Meta is making the switch from third-party fact-checking to Community Notes, the question was whether this would apply to ads. Nope, they won't. Here's what we know...

Trusted Email Settings are a great way to protect your Meta advertising account. It's found within your Business Portfolio (Business Manager) under the Security Center. This should be part of your account audit. Learn more at https://jonloomer.com/audit.

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

Meta advertisers saw a ton of changes in 2024, but what can we expect in 2025? Here are some predictions -- as well as an item on my wish list.

If you promote Financial Products and Services in Australia, there are some new verification requirements that you'll need by February 4th. Here are the details...

This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: • AMAZING! • Insane growth. • Email list from 10k to 50k. • Consistent revenue growth. • Building a team…

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/