Videos

Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.

Meta is rolling out a new Advantage+ Creative enhancement called Reveal Details Over Time. Here's how this cool new animation works...

Meta finally updated the definition of click attribution to provide more details about the types of clicks required to count a conversion. But it's still annoying.

When creating a new ad, you may see Format Display Options. This feature can automatically generate a carousel and collection based on your site links and product creative. Here's how it works...

Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.

What does Meta's new ad-free subscription option for users in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...

Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...

Meta recently announced new Threads ads features, including 4x5 creative, carousels, and more. Here's what you need to know...

Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.

How much of your budget does Meta spend on AI-generated images, and how do they perform? Here's how to find out, along with an example...

Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. But things appear to be changing.

What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.

There's a new Creative Testing feature that allows you to dedicate a specific portion of your budget toward testing up to five ads. Not everyone has it yet. Here's how it works...

You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...

There was a time when it made sense. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it.

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.

Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless.

If you use Value Rules, Meta offers a breakdown that allows you to see how they're applied. Here's how it works...

Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender.

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

How many ads is too many? Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window.