Welcome to The Pubcast with Jon Loomer!

Videos

March 3, 2024

When Should You Use Manual Bidding?

The Highest Volume bid strategy is the default and Meta will try to get you the most optimized actions within your budget. But when should you use manual bid strategies, like Cost Per Result Goal or Bid Cap? In most cases, stick with the default. But there are some specific…

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March 2, 2024

When Should You Switch Back from Advantage+ Audience to Original Audience Options?

When should you switch to original audience options? Advantage+ Audience is the default for all objectives, but there are times when the way that it works may not be ideal. Particularly if you are optimizing for engagement-level actions or need to set tight constraints on age and gender.

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March 1, 2024

The Key to Consistent Advertising Success

It's not some super complicated secret hack. You don't need to buy a course to access it. It's knowledge. It's understanding how things work, why they work that way, and how we can apply them to our advertising.

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Feb. 29, 2024

The Performance Goal is Your Targeting

Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement with your ads matter, too. But nothing may matter more to who sees your ads than your performance goal, especially in this Advantage+ world.

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Feb. 28, 2024

Compare Dates in Meta Ads Manager

You can compare dates in Ads Manager to get separate columns for the current period, prior period, change, and change percentage. The change percentage is also highlighted in green or red depending on whether the change is positive or negative.

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Feb. 26, 2024

Advantage+ Audience Best Practices

Most advertisers are confused about how and when to use Advantage+ Audience, its benefits and weaknesses, and how it impacts our overall strategies. This video is meant to clear that up. Read the full detailed best practices at https://jonloomer.com/plus This video is focused on four primary points: 1. Audience suggestions…

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Feb. 26, 2024

Meta Ads Targeting Will Only Get More Difficult

If you're struggling to adapt to changes to Meta ads targeting and strategies during the past few years, know that this isn't going to get any easier. This is the direction the world is going regarding privacy, tracking, and behavior targeting. Understand why it's happening and embrace these new tools.

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Feb. 25, 2024

What We Can Learn from Advantage+ Shopping Campaigns

I understand that you value your targeting inputs. But how is it that Advantage+ Shopping Campaigns are more effective on average than manual sales campaigns, and they don't allow for targeting inputs?

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Feb. 24, 2024

Avoid Apple's 30-Percent Charge on Boosts Through Facebook or Instagram

Apple is going to begin imposing a 30-percent charge on all Boosts that are performed through the Facebook or Instagram app from an iPhone. You can avoid this! Create your campaigns via web (preferably using Ads Manager) or a non-Apple mobile device.

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Feb. 23, 2024

Why is Advantage+ Creative On?

Do you suspect that Advantage+ Creative enhancements are on even though you swear you turned them off? There are four possible explanations...

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Feb. 22, 2024

Meta Ads for YouTube Podcasts

Running Meta ads for podcasting is a challenge. But now that you can connect your show's RSS feed to YouTube, there are some interesting new possibilities using custom events. Go to jonloomer.com/youtube for my tutorial on how to create these events.

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Feb. 21, 2024

How Should You Treat a New Pixel or Business?

How should you approach a new pixel or business when it comes to Meta advertising? Should you optimize for top-of-the-funnel or treat it like any other business?

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Feb. 19, 2024

Common Advertising Mistakes Made with Placements

You can read the related blog post at https://jonloomer.com/placements. Mistakes related to placements tend to come down to one of two things: 1. Inaction or 2. Too much tinkering In most cases, you should use Advantage+ Placements on when optimizing for any type of conversion. When you should remove individual…

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Feb. 19, 2024

Advantage+ Shopping for Leads?

Now that you can optimize for any standard or custom event with an Advantage+ Shopping Campaign, what happens if you optimize for Lead or CompleteRegistration? Is this what Meta's announcement was about back in November?

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Feb. 18, 2024

Traffic Campaigns ALMOST Never Work

Traffic campaigns almost never work. I discourage advertisers from traffic campaigns because the quality of traffic Meta sends with this optimization tends to be terrible. But there are exceptions.

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Feb. 17, 2024

Do You Need Audience Suggestions When Using Advantage+ Audience?

Do you actually need to provide audience suggestions when using Advantage+ Audience? Based on the way it works, it may not be necessary. With exceptions, of course.

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Feb. 16, 2024

Should You Limit Meta Ad Targeting by Demographic Group?

You may be tempted to limit your audience to a tight demographic group because you've found you get the best results from that group. This attempt to outsmart the algorithm rarely works. Here's why...

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Feb. 15, 2024

Meta Ads Exclusions Done Right

Meta ads exclusions are important, but you have to get the right balance. You can overdo exclusions, too.

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Feb. 14, 2024

Should You Care About View Through Conversions?

Some Meta advertisers embrace view-through conversions and others ignore them. My advice: It's all about context. For more on attribution, go to https://jonloomer.com/attribution.

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Feb. 12, 2024

6 Common Targeting Mistakes with Meta Advertising

Are you making one of the six most common targeting mistakes? Read the related blog post at https://jonloomer.com/targeting In this video, I cover the following mistakes: 1. Improper Use of Exclusions 2. Expansion Ignorance 3. Too Narrow When Optimizing for Conversions 4. Overdoing Demographic Granularity 5. Too Broad When Optimizing…

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Feb. 12, 2024

Maybe Your Offer Sucks

You've tried everything and can't get Meta advertising to work. Have you considered that maybe it's your offer?

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Feb. 11, 2024

Is Your ROAS Legit?

Is your ROAS legit? If you see an insane Return on Ad Spend in your Ads Manager, make sure to compare attribution settings to break it down into columns.

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Feb. 10, 2024

Are Your Ads Manager Results Inflated?

Is Ads Manager over-reporting? Do you suspect your numbers are inflated? Ads Manager is likely reporting properly, but context matters. Here is what you should do...

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Feb. 9, 2024

Event Breakdown by URLs Not Working in Events Manager

What happened to the ability to filter by URLs from the event breakdown for troubleshooting events in Events Manager? It's only displaying domains now, which doesn't make sense since there's a separate filter by domain.

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