Videos

How much of your budget does Meta spend on AI-generated images, and how do they perform? Here's how to find out, along with an example...

Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. But things appear to be changing.

What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.

There's a new Creative Testing feature that allows you to dedicate a specific portion of your budget toward testing up to five ads. Not everyone has it yet. Here's how it works...

You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...

There was a time when it made sense. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it.

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.

Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless.

If you use Value Rules, Meta offers a breakdown that allows you to see how they're applied. Here's how it works...

Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender.

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

How many ads is too many? Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window.

Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.

Automatic Translations for videos on Facebook and Instagram are here. Check out the end of this video for an example. Translations include lip syncing.

Did Meta make a drastic change to ad billing, which would require advertisers to pay for their advertising up front at the time of confirming their campaign? Thankfully, this was a technical error...

When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.

Advertisers love to micromanage their ads, turning off those that aren't generating conversions to "optimize" performance. This may be a mistake, and I explain with a common example...

Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict Meta from using certain words and phrases in AI-generated text. Here's how it works...

Some advertisers are spotting a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays. Here's how it works...

When using CBO (Advantage+ Campaign Budget), the ad set spending limit has been changed to an average. This seems like an odd change.

Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.