After a year in testing, Meta announced the global rollout of Opportunity Score. Do not ignore these opportunities to improve performance. Read my guide for details at www.jonloomer.com/score.
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
Meta updated their requirements for Value optimization to account for custom events and non-purchase standard events. Here's what you need to know...
In a recent announcement about updates to conversion tools, Meta indicated that the ability to optimize for value when using custom events and non-purchase standard events is expanding globally.
Meta is testing value optimization for profit margins. While value optimization is normally focused on ROAS, that doesn't always correlate to profit. Here's how it would work...
The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warning signs that should immediately make you skeptical of anyone's advertising advice, including why the loudest voices are often the ones you should trust the least.
If you're struggling to get AI-generated text that sounds like you, whether for personas or other applications, make sure to update text tone within Branding.
Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...
Here's a way that you could use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration). For more on Value Rules, read my blog post at https://www.jonloomer.com/value-rules/
Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.
When should you use Value Rules? Do not use this new feature by default. Use it to solve a specific problem. Read my guide about Value Rules at https://www.jonloomer.com/value-rules/
Value Rules could be a great new feature to give advertisers back some control. But I worry about the possibility of misuse and overuse. Read more about Value Rules at https://www.jonloomer.com/value-rules/
Are you part of the Early Release Program, which gives advertisers early access to AI-powered ad features before they're officially rolled out. Here's what you need to know...
Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the ads. This isn't some distant fantasy. We're already halfway there with campaign automation, and the implications for ad agencies are massive.
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program. Here's how it works...
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish. This could be a really big deal. Here's how it works...
Value Rules allow advertisers to adjust bids for specific groups of people by age, gender, location, or mobile operating system. Here's how it works...
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.
The best advertisers use the Compare Attribution Settings feature, and not just sometimes. All the time. They know how to make sense of their results by looking at all of the various attribution settings.
There are two types of triggers that have the most impact on lead quality: 1. The event that defines quality, and 2. The people who perform that event. Read my blog post on the 16 ways to improve lead quality at https://www.jonloomer.com/16.
Here's a trick to improve lead quality when using ads to send people to a website form. You don't just want any lead, you want a quality lead. And you need the algorithm to know that, too. Here's how...
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance…
Will there be ads in the new Meta AI app? It's another AI assistant that you can talk to and get help creating stuff. What makes it unique is there's a social feed, which would be perfect for monetization.
Some advertisers are reporting seeing a new option for the Facebook Notifications placement. While it's sure to be an annoyance to users, it also will be difficult to ignore and may be effective. Here's how it works...