Videos

The 2-step funnel is a popular Meta ads strategy. There are some inherent problems with this approach...

The Messaging Events API will be deprecated in 2025. Here's what you need to know and how to prepare...

A change is coming to special ad categories. Financial Products and Services will replace the previous Credit category. This means that businesses promoting insurance, bank accounts, investment services, and more will require a special ad category.

A restriction period is coming on ads promoting social issues, elections or politics in the US. Here's what you need to know...

I ran an A/B test of three identical ad sets and there was a clear winner. Check out my blog post to learn more about understanding the importance of randomness in results: https://jonloomer.com/random

If you can create only one campaign, and you can't get results from sales campaigns, do this...

Test your ads knowledge with the Meta Ads Millions bot at jonloomer.com/millions.

If you have questions about Meta advertising, go to jonloomer.com/jonbot and ask my bot whatever question you want. It's a great option if you're stuck and have lots of questions.

Should you use the same pixel on multiple websites? It depends. Let's discuss...

Now we're in election season in the US and the holidays are right around the corner, ad costs are probably going up. But you can still get good results.

When it comes to Meta advertising, there are shades of truth. Start with what's definitive -- those things that Meta says are true based on their official documentation. Everything else is based in experience. It doesn't make it worthless or untrustworthy, but it's not universally true.

Some advertisers are seeing an update to ad set scheduling. Meta will recommend a length of time to run your ads, and there are also presets for 14, 30, and 60 days so that your end date and time will automatically be complicated based on your start date and time.

I keep telling advertisers to simplify things and stop overcomplicating their advertising. I am telling advertisers to stop doing things that I did three, five, and 10 years ago. I'm not telling you to stop doing something I've never done myself. It took me time to embrace automation and simplification.…

Some advertisers are reporting seeing a new Ad Creative section when creating an ad in Ads Manager. While it doesn't add new functionality, it's a completely different flow using a wizard. Is it a test or the start of a rollout? Here's how it works...

Where did Advantage+ Shopping go? Some advertisers are reporting the disappearance of the Advantage+ Shopping Campaign option when creating a Sales campaign. It's not clear if this is intentional or a bug. In the meantime, there is a workaround.

There's an update to Site Links, which allow you to highlight three or more extra links under your ad creative. Now you can customize the icons that appear with those links. Here's how...

Is that email from Meta legit? If you're an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta and try to get you to click on a dangerous link to take over your account. If you receive one of these emails, go to…

Meta is rolling out a new metric for Average Purchases Conversion Value. Include this alongside Return On Ad Spend to better evaluate revenue-based performance of your e-commerce ads. Here are the details...

This is a big update to location targeting. More than a year ago, Meta got rid of the ability to target travelers (among other things related to location). With this update, you'll be able to reach people who have shown intent to travel to your selected location. Read my blog…

Should you "season the pixel?" It's been a popular phrase and strategy among advertisers for years, but do the steps it requires make any sense, particularly in today's advertising? Let's investigate...

You may see an option to add "Event Details" when creating your ad. Not to be confused with Facebook Events, this allows people to get notified of an event, like a time-sensitive sale. This may just be a repackaging of Get Reminders. I'm not sure if this is a test…

Should you separate countries by ad set? There is a potential advantage to doing this, but only in certain situations.

Are daily budgets going away? That's the claim from a recent marketing newsletter, though it didn't cite sources. I didn't name the newsletter here because this isn't about dragging them but about responding to the rumors that have come from it. My guess is that they misunderstand Daily Budget Flexibility,…

If you feel that Ads Manager is overcounting or undercounting conversions, or you want a more precise measurement of results, here's an example of what I do.