Welcome to The Pubcast with Jon Loomer!

Videos

There are 20 factors that impact your Facebook advertising results. Is there an ideal number of characters to use for your ad to be successful? Should you use minimal copy or heavy copy? Does it matter?

Test what you know about Facebook ads with this quick 10-question quiz:

https://jonloomer.com/…

View more

There are 20 factors that impact your Facebook advertising results. Do certain images work better than others? Why or why not? What is unique about them?

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ads with this quick 10-qu…

View more

There are 20 factors that impact your Facebook advertising results. The ad format you choose could make a big difference in your success or failure.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ads with this quick 10-questio…

View more

There are 20 factors that impact your Facebook advertising results. You can allow Facebook to auto-bid in the ad auction, or you can choose to manually control bidding. What should you do?

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about…

View more

There are 20 factors that impact your Facebook advertising results. At what frequency, are you throwing money away? Can the frequency be too low? Does it depend?

Read about the ideal frequency:

https://jonloomer.com/ideal-frequency-yt

Read about how to manage frequency:

https://jonloomer.com/ma…

View more

There are 20 factors that impact your Facebook advertising results. How you have Facebook optimize your ad delivery can make a big difference in your level of success.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ads with th…

View more

There are 20 factors that impact your Facebook advertising results. Some placements are more effective than others. Some are more expensive than others. What should you choose?

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ad…

View more

There are 20 factors that impact your Facebook advertising results. Targeting may have the biggest impact of all. You can't even expect a perfect ad to succeed if it reaches the wrong people.

Read the definitive guide about Website Custom Audiences:

https://jonloomer.com/wca-yt

Read more about t…

View more

There are 20 factors that impact your Facebook advertising results. Advertisers often focus exclusively on the ad itself and wonder why they don't get the results they expect. Oftentimes, the source of issues is the landing page.

Read more about the 20 factors in this post:

https://jonloomer.com/…

View more

There are 20 factors that impact your Facebook advertising results. Your budget can be too low to generate the necessary results to properly optimize or too high for a smaller audience, negatively impacting your success.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bul…

View more

There are 20 factors that impact your Facebook advertising results. The amount of website traffic that you generate could be a built-in advantage or disadvantage related to your Facebook advertising.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you…

View more

There are 20 factors that impact your Facebook advertising results. Possibly the most important is if and how you use the Facebook pixel and events. Adding the base pixel code isn't enough. Do you add standard events? Do you use parameters? Do you add custom events? Do you create audiences based on…

View more

There are 20 factors that impact your Facebook advertising results. If your website loads slowly or was poorly designed, it can lead to bad advertising results, regardless of how good your ads are.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you k…

View more

There are 20 factors that impact your Facebook advertising results. The strength of your email list -- and how you use it -- can lead to success.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ads with this quick 10-question q…

View more

There are 20 factors that impact your Facebook advertising results. This introduction is an overview of how to approach and understand them.

Read more about the 20 factors in this post:

https://jonloomer.com/magic-bullet-yt

Test what you know about Facebook ads with this quick 10-question quiz:

View more

Using pixel Events are important for ad tracking, optimization, and FB Analytics. By adding purchase event code to the confirmation page, you can then send necessary details of a purchase that can then be available to you in ad reports and FB Analytics.

Here's a quick video tutorial to show you ho…

View more

If you upload your entire customer list (high and low value), complete with a column for lifetime value, you can generate a Lookalike Audience of those who are most similar to your highest value customers.

Here's a quick video tutorial to show you how...

Notes:

• Click the "Watch More" button fo…

View more

Did you know that you can find out the number of people who "loved" your posts ended up registering for something on your website? You can with the help of Facebook Analytics Funnels.

In this Quick Video Tutorial, you'll need to connect your pixel and page to an Event Source Group prior to creatin…

View more

When you optimize for conversions, Facebook will report by the action you're optimizing for by default. But there are times when the optimization event may be different than your ultimate goal.

Thanks to Campaign Goals, you can control which event is displayed as your "result" by default. Here's h…

View more

Want to figure out which collection of image, text, headline, description, and CTA button works best? You can do that now that "Creative" has been included in the split testing tool. Here's how...

For more tutorials like this one, go here:

https://www.jonloomer.com/quick-video...

Don't forget to…

View more

Do you have something to sell? You may want to experiment with the Offer format. It's evolved quite a bit since it was first released. Here's a step-by-step tutorial to show you how to create one...

For more tutorials like this one, go here:

https://www.jonloomer.com/quick-video...

Don't forget …

View more

If the Facebook pixel is installed on your website, you can create an audience that isolates visitors by the device they used while viewing your content. This can prove valuable, for example, if converting from a mobile device is less likely. You can target those who initially visited from a mobile…

View more

Do you want to prevent your Facebook ads from appearing on specific websites (Instant Articles), apps (Audience Network), or Facebook pages (in-stream videos)? You can with Block Lists. Here's how...

For more tutorials like this one, go here:

https://www.jonloomer.com/quick-video...

Don't forget…

View more

Facebook took away the ability to edit link details (thumbnail, title, description) because of a few bad actors who were using it to deceive users. But if you verify your domain, you can actually get the ability to edit link details back. Here's how...

For more tutorials like this one, go here:

h…

View more