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Videos

Is your audience international or speak multiple languages? Dynamic Language Optimization may be a good option for you. Here's how to set it up...

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Does your business have a physical location? You should use the Store Visits objective to drive foot traffic. Here's how to do it...

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Want to expand your audience and reach a larger, similar group? With Lookalike Audiences, Facebook will automatically search out those who resemble those in your source audience. Here's how!

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If you're managing ads for a client, you may want to have them share their current pixel with you. To do that, they'll first need to add your ad account to their Business Manager. Here's how!

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When using Dynamic Creative, you can submit multiple images, headlines, descriptions, CTA buttons and more to dynamically find the best combination. Here is a video to show how to uncover the results, isolated by creative asset.

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Have you seen that people you aren't targeting are completing your lead forms? This tends to be because even ads can be seen organically, as a result of engagement or a share from someone who was targeted. You can restrict form submissions to only those who were targeted with your ads by using this…

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You can create ads that appear as a message within users' Messenger. Of course, these ads can only reach those who have recently messaged your page. Here's a quick tutorial to show you how!

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When someone searches your website, they're looking for answers to a specific question. What if you can use that search action to target that user with related information? You can! In today's Quick Video Tutorial, I show you how to create an audience of those who searched my website about the pixe…

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How valuable is your page audience? One way to check this is by uncovering how many of your fans who have registered for something recently. Using Audience Insights and one of your Website Custom Audiences based on events, you can do that. Today's Quick Video Tutorial shows you how!

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Facebook lead ads are great, but until recently there was no way to customize the thank you screen. That's changed, and you can use it to direct subscribers to their content. Today's Quick Video Tutorial shows you how!

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If you want to track or optimize for conversions with your ads, it's important that you create Custom Conversions. Today's Quick Video Tutorial shows you how!

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Are you looking to target multiple locations at once with your Facebook ads? That could be a time intensive process if you enter all locations manually. Or you could add those locations in bulk. Today's Quick Video Tutorial shows you how!

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Audience Insights is an underutilized tool that can uncover some valuable information. Combine your page "connection" with a Page Engagement Custom Audience to see how many of your fans engaged with you during the past year. It's today's Quick Video Tutorial!

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Are you using lead ads? If so, you'll need a third party tool to sync the leads collected with lead ads to your CRM. In today's Quick Video Tutorial, I show you how I sync my leads to Infusionsoft (or other software) using Zapier.

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You may not want your ads to appear alongside content related to dating, social issues, gambling, and other mature content. You can actually prevent your ads from appearing within Instant Articles, in-stream video, and Audience Network content by category. Here's how to do it!

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Does your website offer products or content that fall into different categories? Mine does. I've created content related to Facebook ads as well as entrepreneurship. As a result, I need to create Website Custom Audiences to isolate those who visited pages related to each topic. Here's how to do it.…

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By default, Facebook attributes conversions to your ad if a person saw (didn't click) the ad and converted within a day or clicked the ad and converted within 28 days. Want to see how many of those reported conversions happened after the 1-day view or 1, 7, or 28-day click? Here's how...

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Lead ad forms can be effective because they are so easy for the user to complete. Instead of sending someone to your (possibly slow-loading or unresponsive) website, they complete a form that loads automatically. Here's a quick video to show you how to create a Lead Ad form!

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If you optimize for link clicks, Facebook will show your ads to people most likely to click your link -- but they may abandon that click and not wait for the page to load. Optimizing for Landing Page Views (available for both Traffic and Conversions objectives) allows you to show it to people most …

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This is a quick video tutorial (without sound) walking you through how to create an event of people who have indicated they are going, interested, or interested in or going to your Facebook event. Great for Facebook ad targeting.

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This is a quick video tutorial (without sound) walking you through how to view all conversions resulting from any Facebook ad -- even when that conversion was not the goal of your campaign.

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This is a quick video tutorial (without sound) walking you through how to use Dynamic Creative to easily generate multiple Facebook ad variations based on imagery, titles, descriptions, and more.

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This is a quick video tutorial (without sound) walking you through how to clicks to conversion Facebook ad optimization so that Facebook will automatically switch from optimizing for clicks to conversions when there is enough data.

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This is a quick video tutorial (without sound) walking you through how to create and use saved audiences for your Facebook ad sets to help you save time.

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