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Jan. 26, 2025

No Community Notes for Meta Ads

Now that Meta is making the switch from third-party fact-checking to Community Notes, the question was whether this would apply to ads. Nope, they won't. Here's what we know...

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Jan. 23, 2025

Trusted Email Settings to Protect Your Ad Account

Trusted Email Settings are a great way to protect your Meta advertising account. It's found within your Business Portfolio (Business Manager) under the Security Center. This should be part of your account audit. Learn more at https://jonloomer.com/audit.

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Jan. 22, 2025

What Meta’s Latest Changes Mean for Advertisers

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

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Jan. 21, 2025

Predicted Meta Advertising Changes in 2025

Meta advertisers saw a ton of changes in 2024, but what can we expect in 2025? Here are some predictions -- as well as an item on my wish list.

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Jan. 19, 2025

Verification Requirements for Financial Services in Australia

If you promote Financial Products and Services in Australia, there are some new verification requirements that you'll need by February 4th. Here are the details...

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Jan. 17, 2025

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/

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Jan. 17, 2025

The Value of a Facebook Post [Experiment]

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

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Jan. 17, 2025

Happy Holidays: The Season of Failing with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

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Jan. 17, 2025

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

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Jan. 17, 2025

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/

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Jan. 17, 2025

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/

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Jan. 17, 2025

How Brands Can Maximize Facebook Organic Post Targeting by Interest

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/

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Jan. 17, 2025

PUBCAST: Return of the Mack: Review, Resolutions and Tools

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: • AMAZING! • Insane growth. • Email list from 10k to 50k. • Consistent revenue growth. • Building a team…

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Jan. 17, 2025

Should You Use Interest Targeting of Your Organic Facebook Posts?

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

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Jan. 17, 2025

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

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Jan. 17, 2025

No, Facebook Organic Page Reach Is Not Dead

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

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Jan. 17, 2025

An Experiment: Facebook Ads Don’t Have to Suck

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/

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Jan. 17, 2025

Facebook Advertising and Spam, Deception, Value and Trust

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

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Jan. 17, 2025

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: • The Green Bay Packers debacle, and parallels to business • The future of video on Facebook • A closer look at Jon's…

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Jan. 17, 2025

How to Promote a Podcast with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

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Jan. 17, 2025

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign • Why? • History • What? • • Parallax Pro • New logo tweak • New featured images • Mashshare • Commenting • Support • TOO MUCH FACE? More Plans…

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Jan. 17, 2025

PUBCAST: Building a Business: Pain, Claim and Gain

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.

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Jan. 17, 2025

The 4-Step Approach to Effective Facebook Ad Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

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Jan. 17, 2025

PUBCAST: Lists, Negative Reviews and Pricing

In this week's episode, I covered the following topics... • Lists: The good and the bad • Bad reviews and what to do about them • Course focused to membership focused • The battle with pricing • Latest on the Experiment

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