Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spend most of the budget on one ad after weeks of preparation. But all that upfront planning wastes time you could spend learning from actual results. Jon…
Meta's testing a new creative feature for ecommerce ads called "Promotional Text with Product Repositioning." Here's how it works and where to find it...
Meta is testing answer suggestions for short answer questions in instant forms. Here's how it works and where to find it...
Meta's testing a new Virtual Try On Advantage+ Creative enhancement for ecommerce ads. Here's how it works and where to find it...
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works. Jon explains what this ad retrieval engine really does, why creative diversification doesn't mean creating 50 ads, and how to…
There's a new value rule that allows advertisers to bid more or less depending on the conversion location. Here's how it works...
According to a recent report, Meta is earning billions from scam ads -- as much as 10% of their revenue. While that's obviously bad for users, it's bad for advertisers, too. Here's why...
Is Meta expanding the new creative testing tool to test up to 10 ads from 5? That's what many advertisers are seeing...
Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believing anything. Jon challenges you to invest time learning Meta's actual mechanics, not theory or opinion, and explains why building this foundation of fact is the only way to cut through…
Some advertisers are seeing a version of their ad setup that replaces "Use existing post" with "Boost" in Ads Manager. Have no fear. Functionality remains the same.
Why can't you edit bid strategies like ROAS Goal, Cost Per Result Goal, and Bid Caps? It's related to Advantage+ Campaigns, and there's a fix. Here's what you need to know...
When your Meta ads stop working, don't start tweaking everything. Start with a simple question: "Why?" Here's what I mean...
Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't work that way, and demanding certainty means missing where real solutions are found. Jon explains why "it depends" isn't a cop-out, why the best answers live in the grays, and…
Stop obsessing over the mechanics of Meta advertising. Focus instead on the 'WHAT' -- all of the things that make the most impact on performance. Here's what I mean...
One of the biggest mistakes I see advertisers make is that they obsess over the 'How' of meta advertising, representing all of the various mechanics. Here's what I mean... Listen to my podcast episode about the 'how,' 'what,' and 'why' of Meta advertising at https://www.jonloomer.com/how
Meta is testing a new Advantage+ Creative enhancement: Highlight Image Text. Here's how it works...
Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right setting will fix everything. But obsessing over the "how" of Meta advertising means ignoring what actually drives performance. Jon explains why you should focus on the "what" and "why"…
Meta advertisers can now create value rules for Device Platform, raising or lowering bids for mobile or desktop devices. Here's how it works...
You may now have the ability to limit spend on excluded placements with a feature to manage excluded placements. Here's how it works...
If you're overwhelmed by Meta Andromeda and unsure about where to start when it comes to creative diversification, here are three easy ways to get started. For more on how you can create diverse creative, read my blog post at https://www.jonloomer.com/diverse
Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.
While Flexible Format may not have been created with Andromeda in mind, it's a great option for satisfying creative diversification without creating several ads. For more on ways that you can take advantage of Andromeda with creative diversification, read my blog post at https://www.jonloomer.com/diverse
Meta Andromeda's thirst for creative diversification isn't just about creating more ads. I explain in this video. For more about the 7 ways you can generate diverse creative, read my blog post at https://www.jonloomer.com/dirverse
You've heard about Andromeda, and you probably know that this means that you should prioritize creative diversification. But do you know why? I explain in this video. For more on Meta Andromeda and creative diversification, read my blog post at https://www.jonloomer.com/diverse