Videos

While the instinct may be to test constantly, I contend it's best to take a hands-off approach when you're getting good results.

Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and…

The standoff between Meta and EU regulators is finally over, but it's at a cost. Users now have a third option to opt into sharing less personal data in exchange for less personalized ads.

Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and…

Did Meta turn off your ad? If your ad suddenly turned off and you're positive you didn't touch anything, there's an explanation.

When did Meta update Quick Views? It was originally for saved searches, but now it includes columns, sorting, breakdowns, and attribution.

Some advertisers have spotted a new creative enhancement called Website Highlights. Here's more on where you'll find it and what we know about it so far...

Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The problem is knowing when to add complexity versus when you're hurting your own results. Jon explains how to thread the needle between too simple and too complicated, and why you…

There are two hidden geographic breakdowns in Ads Manager that are disabled by default: DMA Region and Comscore Markets. Here's what you need to know...

Special Ad Categories were originally ineligible for Advantage+ Audience and Advantage+ Detailed Targeting. That has changed.

Meta recently rolled out the ability to optimize for First Conversion instead of All Conversions. Unfortunately, there's a problem with reporting.

Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spend most of the budget on one ad after weeks of preparation. But all that upfront planning wastes time you could spend learning from actual results. Jon…

Meta's testing a new creative feature for ecommerce ads called "Promotional Text with Product Repositioning." Here's how it works and where to find it...

Meta is testing answer suggestions for short answer questions in instant forms. Here's how it works and where to find it...

Meta's testing a new Virtual Try On Advantage+ Creative enhancement for ecommerce ads. Here's how it works and where to find it...

Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works. Jon explains what this ad retrieval engine really does, why creative diversification doesn't mean creating 50 ads, and how to…

There's a new value rule that allows advertisers to bid more or less depending on the conversion location. Here's how it works...

According to a recent report, Meta is earning billions from scam ads -- as much as 10% of their revenue. While that's obviously bad for users, it's bad for advertisers, too. Here's why...

Is Meta expanding the new creative testing tool to test up to 10 ads from 5? That's what many advertisers are seeing...

Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believing anything. Jon challenges you to invest time learning Meta's actual mechanics, not theory or opinion, and explains why building this foundation of fact is the only way to cut through…

Some advertisers are seeing a version of their ad setup that replaces "Use existing post" with "Boost" in Ads Manager. Have no fear. Functionality remains the same.

Why can't you edit bid strategies like ROAS Goal, Cost Per Result Goal, and Bid Caps? It's related to Advantage+ Campaigns, and there's a fix. Here's what you need to know...

When your Meta ads stop working, don't start tweaking everything. Start with a simple question: "Why?" Here's what I mean...

Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't work that way, and demanding certainty means missing where real solutions are found. Jon explains why "it depends" isn't a cop-out, why the best answers live in the grays, and…