Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach of creating separate campaigns and ad sets for testing has serious flaws that this tool solves. Jon explains why the creative testing tool should be part of…
Can Meta make up conversions? It's a common claim when results seem inflated. While conspiracy theories are easy to believe, start with the most likely explanation.
Are you having issues with the creative testing tool? I originally assumed user error, but I've heard from several advertisers who aren't getting expected impressions on test ads.
Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updates stood out above the rest and completely changed how advertisers should approach their campaigns. Jon breaks down the year of Andromeda, the creative testing tool that finally…
Instead of restricting by age, gender, or placement, you should apply value rules. Learn more about how you can use value rules to solve problems here: https://www.jonloomer.com/rules.
While the instinct may be to test constantly, I contend it's best to take a hands-off approach when you're getting good results.
Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and…
The standoff between Meta and EU regulators is finally over, but it's at a cost. Users now have a third option to opt into sharing less personal data in exchange for less personalized ads.
Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and…
Did Meta turn off your ad? If your ad suddenly turned off and you're positive you didn't touch anything, there's an explanation.
When did Meta update Quick Views? It was originally for saved searches, but now it includes columns, sorting, breakdowns, and attribution.
Some advertisers have spotted a new creative enhancement called Website Highlights. Here's more on where you'll find it and what we know about it so far...
Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The problem is knowing when to add complexity versus when you're hurting your own results. Jon explains how to thread the needle between too simple and too complicated, and why you…
There are two hidden geographic breakdowns in Ads Manager that are disabled by default: DMA Region and Comscore Markets. Here's what you need to know...
Special Ad Categories were originally ineligible for Advantage+ Audience and Advantage+ Detailed Targeting. That has changed.
Meta recently rolled out the ability to optimize for First Conversion instead of All Conversions. Unfortunately, there's a problem with reporting.
Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spend most of the budget on one ad after weeks of preparation. But all that upfront planning wastes time you could spend learning from actual results. Jon…
Meta's testing a new creative feature for ecommerce ads called "Promotional Text with Product Repositioning." Here's how it works and where to find it...
Meta is testing answer suggestions for short answer questions in instant forms. Here's how it works and where to find it...
Meta's testing a new Virtual Try On Advantage+ Creative enhancement for ecommerce ads. Here's how it works and where to find it...
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works. Jon explains what this ad retrieval engine really does, why creative diversification doesn't mean creating 50 ads, and how to…
There's a new value rule that allows advertisers to bid more or less depending on the conversion location. Here's how it works...
According to a recent report, Meta is earning billions from scam ads -- as much as 10% of their revenue. While that's obviously bad for users, it's bad for advertisers, too. Here's why...
Is Meta expanding the new creative testing tool to test up to 10 ads from 5? That's what many advertisers are seeing...