Brand Lift Tests help you see how your ads or entire ad account contribute to the lift in brand awareness or recall.
Meta made updates to bidding, improving the Cost Per Result Goal and Return On Ad Spend bid strategies.
It's okay to create content with boring hooks. It may actually attract your ideal audience -- or not repel them the way bold and controversial hooks do.
If you're struggling and you believe in what you're doing, do not give up. You've got this...
The biggest mistake that new content creators make is that they connect their efforts to revenue from the start. They quickly decide that it's not driving revenue, so it must not be worth doing. Then they quit too soon.
According to the Within Marketing Pulse Dashboard, the increase may have been minimal. If that was the case, advertisers may have done really well during Black Friday Week and Cyber Monday.
I'm not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Go to jonloomer.com/coach to book a session or message me if you have questions!
Here's an update for Shops to connect Meta purchases to your third-party reporting tool.
Meta's working on a project called Emu that allows you to use text prompts to edit images and generate videos. These AI advancements are wild!
Going broad isn't always the answer. While it's generated great results for some advertisers, it hasn't for everyone. In some cases, the old-fashioned way still works better. It's okay to approach it that way, and not as an absolute.
Meta ads optimization is literal. Once you accept this, strategies will become clearer. Optimize for the action that you want.
Happy Thanksgiving! On a day of gratitude and every day, I appreciate you. I hope you're able to relax, kick your feet up, and enjoy some time with friends and family. Cheers to you!
Use Breakdowns to view how each text or creative variation performs in Ads Manager.
What are CPMs doing right now? Meta CPM has been down year over year in every quarter of 2023, as well as last Q4. Is holiday CPM finally going up this year? That could be the case...
Will CPMs go up with competition this holiday season? Once an automatic, that may not be the case anymore. Here's why...
Remember that two-week deadline when Meta was facing a behavioral targeting apocalypse in the EU? Well, that deadline has passed, and everything continues as it was before. Now what?
Breakdowns are awesome. They are a great way to uncover valuable information in Ads Manager.
This video is a step-by-step tutorial for setting up the Conversions API Gateway using Stape. A written tutorial, including the link for starting this setup process, can be found here: https://jonloomer.com/stape API Gateway is the best way to set up Conversions API. Unlike many of the methods, API Gateway can…
This is the easiest way to set up API Gateway. It allows you to quickly set up the Conversions API at a much lower cost than using an AWS server. Read the full tutorial at https://jonloomer.com/stape NOTE: I get nothing from Stape for mentioning this.
Meta has a problem related to the prompt they are rolling out in the EU to choose between a paid, ad-free subscription option or using those apps the way they always have, free and without ads. Users completely misunderstand what it means.
If you're hoping to run Meta ads to promote your Facebook group, there are actually two different ways to do it. If you don't see the first, you may see the second.
Meta announced several lead ads updates for the updates. Most interesting may be more full campaign automation powered by AI, which sounds a lot like Advantage+ Shopping, but for lead generation.
If you subscribe to an ad-free Facebook or Instagram in the EU, your ability to run ads may be limited. Make sure you read the fine print before subscribing. And maybe just don't subscribe at all...
Meta is partnering with Amazon to allow users to purchase through Amazon on Facebook and Instagram ads without leaving those apps. Here's how that works...