Videos

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

How many ads is too many? Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window.

Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.

Automatic Translations for videos on Facebook and Instagram are here. Check out the end of this video for an example. Translations include lip syncing.

Did Meta make a drastic change to ad billing, which would require advertisers to pay for their advertising up front at the time of confirming their campaign? Thankfully, this was a technical error...

When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.

Advertisers love to micromanage their ads, turning off those that aren't generating conversions to "optimize" performance. This may be a mistake, and I explain with a common example...

Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict Meta from using certain words and phrases in AI-generated text. Here's how it works...

Some advertisers are spotting a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays. Here's how it works...

When using CBO (Advantage+ Campaign Budget), the ad set spending limit has been changed to an average. This seems like an odd change.

Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.

Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know... Read my blog post at www.jonloomer.com/value-rules for more.

Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson. Learn more about this and other targeting myths at www.jonloomer.com/myths.

You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads. Here's what you need to know...

A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...

Does Meta need interests and behaviors to define your target audience? This is a myth, and I explain in this video. For more on targeting myths and other ways to impact who you reach with your ads, go to www.jonloomer.com/myths.

Meta is banning political, electoral, and social issues ads in the European Union beginning in October in response to the TTPA. Here's what you need to know...

When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.

Meta adds value rules for placements, which will allow advertisers to bid more or less based on where an ad is shown. Here's how it works...

What is the Review Keywords enhancement? Meta is testing a feature that uses AI to extract positive keywords from your page's reviews and display them in a proprietary unit under your ad. Here's how it works...

Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all.

When you choose to optimize website destination, you give Meta the power to override your provided destination URL. Here's how it works...