Videos

I'm sure you know all about audience segments and the ability to breakdown results by Engaged Users, Existing Customers, and New Customers. But, did you know about this other breakdown using audience segments?

When I used Advantage+ Audience with suggestions using custom audiences that match my audience segments, it resulted in spending 32% of my budget on that group. But when I didn't provide any suggestions at all, 35% of my budget was spent on them. Why did this happen? Here are my…

How much do audience suggestions matter? I ran a test to find out. Last week, I used Advantage+ Audience without suggestions and it resulted in 35% of my budget spent on remarketing. This time, I used audience suggestions that exactly matched the custom audiences I used to define my Engaged…

Today marks a year and a half since I started publishing at least one new video every day. It's crazy to think that a couple of years ago, I wasn't recording any videos at all -- the entire process intimidated me. Here are a few things I've learned along the…

If you've run ads that reached people outside of your selected location, you're not alone. A small part of this is due to organic distribution, but a larger part is Meta's change to how you can target locations.

Do you actually need to find a winning creative? It's possible that you do, but you're doing it all wrong. If you aren't using A/B tests, stop obsessing over getting equal distribution for all creative options. This results in a waste of money and increased inefficiencies.

These features provide similar benefits, with each available for different objectives. There's no clear benefit or noticeable separation of one versus the other. Why can't Meta just make one available for all objectives?

When Flexible Ad Format was introduced last year, it was only for the Traffic objective. At some point, Meta's documentation reflects requiring the Sales or App Promotion objectives. But, I'm still able to select Flexible Ad Format when using the Traffic objective. So, what's going on?

When you use Advantage+ Audience without audience suggestions, how much remarketing happens algorithmically? In this test, I'm able to show that over 35% of my budget was spent on remarketing without providing audience suggestions. This is done by using a manual Sales campaign and defining audience segments in Ad Account…

Should we use Sales campaigns (the Sales objective) for all website conversions, even when not optimizing for a purchase event? There's actually a good reason to do it...

New Messenger ads are coming. Send paid marketing ads on Messenger to users who have opted in to hearing from them. Here's what we know...

Meta now allows advertisers to add Site Links -- scrollable links to important pages of your website under the ad creative. There's one problem: How do you track clicks on these links? While it's possible you'll eventually be able to track this with breakdowns (that's not functional at the moment),…

I know I'm not the only one who is having this issue. The breakdowns by Dynamic Creative Element for images, CTA buttons, and website URLs aren't working. You, too?

According to a message in Meta Help Center articles about Dynamic Creative, it's only going away for a couple of objectives.

Maybe I'm looking too far into this, but don't you think it's interesting that Meta doesn't include video engagement, page engagement, and Instagram account engagement audiences within the Engaged Audience segment? What does that say -- or imply -- that Meta thinks about those audiences?

When Meta phased out Dynamic Creative, it also phased out one unique feature. While Flexible Ad Format allows you to do almost everything that Dynamic Creative does, it doesn't allow you to test multiple CTA button options. Why?

Here's an easy way to compare results of multiple campaigns, ad sets, or ads in Ads Manager. It's a subtle little update that you may have missed.

One of the mysteries of Advantage+ Audience is how your ads get distributed. How much does your audience suggestion matter? How much remarketing happens when you don't offer a suggestion? Now that Audience Segments have been added to manual Sales campaigns, we can test it! Here's how I'm doing it,…

It depends on several factors, but the main thing is understanding a few things: How much is a lead worth to you? How often do leads buy from you? At this point, you'll be able to start figuring out a baseline for what should be acceptable for a cost per…

One way to improve your lead quality is to use Conditional Logic when creating your lead form. This allows you to treat people differently depending on their answers. You can ask them a follow-up question, complete the form, or close the form so that you don't receive their contact info.…

How should you approach country targeting? Should you create separate ad sets for each country? Should you combine them into one ad set? Should you group similar countries by group? Should you actually consider using Worldwide targeting? Here are my thoughts...

You can now add Site Links below your ad creative when using the Website conversion location to help highlight other products, services, and helpful links. Here's how it works and looks...

Dynamic Creative had a good run. It was first introduced in 2017, and now Meta is shutting it down in favor of Flexible Ad Format. Here's what you need to know...

You can schedule individual ads now when you create a manual Sales campaign with the Website conversion location. This feature was previously unique to Advantage+ Shopping Campaigns, but now it's being made available for manual Sales campaigns.