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Jan. 17, 2025

PUBCAST: Return of the Mack: Review, Resolutions and Tools

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: • AMAZING! • Insane growth. • Email list from 10k to 50k. • Consistent revenue growth. • Building a team…

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Jan. 17, 2025

Should You Use Interest Targeting of Your Organic Facebook Posts?

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

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Jan. 17, 2025

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

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Jan. 17, 2025

No, Facebook Organic Page Reach Is Not Dead

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

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Jan. 17, 2025

An Experiment: Facebook Ads Don’t Have to Suck

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/

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Jan. 17, 2025

Facebook Advertising and Spam, Deception, Value and Trust

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

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Jan. 17, 2025

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: • The Green Bay Packers debacle, and parallels to business • The future of video on Facebook • A closer look at Jon's…

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Jan. 17, 2025

How to Promote a Podcast with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

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Jan. 17, 2025

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign • Why? • History • What? • • Parallax Pro • New logo tweak • New featured images • Mashshare • Commenting • Support • TOO MUCH FACE? More Plans…

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Jan. 17, 2025

PUBCAST: Building a Business: Pain, Claim and Gain

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.

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Jan. 17, 2025

The 4-Step Approach to Effective Facebook Ad Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

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Jan. 17, 2025

PUBCAST: Lists, Negative Reviews and Pricing

In this week's episode, I covered the following topics... • Lists: The good and the bad • Bad reviews and what to do about them • Course focused to membership focused • The battle with pricing • Latest on the Experiment

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Jan. 17, 2025

How to Create Multi-Product Facebook Ads in Power Editor

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

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Jan. 17, 2025

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

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Jan. 17, 2025

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

In this episode of the Pubcast, Jon talks about the following: Pirated Content • Should you care? • What should you do? • What does it say about your customers? Raising Prices • How should you communicate it? • When should you raise prices? Importance of Auditing • What Jon…

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Jan. 17, 2025

Facebook Ads Relevance Score, Positive and Negative Feedback

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

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Jan. 17, 2025

PUBCAST: Play the Long Game!

In this episode of the Social Media Pubcast, Jon talks about the following: • Quietly rolling out a new business model • Stop boring your loyal readers in the name of the click! • Playing the "long game" and proof of it's effectivness

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Jan. 17, 2025

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

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Jan. 17, 2025

PUBCAST: Public Speaking, Motivation and Creating a Working Environment

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute)…

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Jan. 17, 2025

How to Find Facebook Advertising Success While Playing the Long Game

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

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Jan. 17, 2025

PUBCAST: The Construction Edition

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

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Jan. 17, 2025

Facebook Organic Reach is Changing: Should Brands Share More Links?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

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Jan. 17, 2025

PUBCAST: Roundtable at Social Media Marketing World 2015

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

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Jan. 17, 2025

Priority List: 13 Audiences to Target Using Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

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