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You can optimize your Facebook ads so that they are targeted at people most likely to perform a desired action. While Optimized CPM optimizes by a default action, you can edit this. Here's how. Also read my post on this topic…

Facebook tabs aren't built into the mobile experience. If you link directly to one, mobile users won't see them. Here's the solution! I use ShortStack, and they provide a smart URL (or mobile friendly URL).

Use ShortStack: http://zfer.us/sHCVy

For more, follow along on http://JonLoomer.com or lik…

Want to create a Facebook ad that targets Facebook employees who live close to Menlo Park, CA? This is how you do it. For more info, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.

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Schedule your time with Jon to work on anything that ails you with Facebook marketing. Reserve your session here: http://jonloomer.com/facebook-marketing-coaching/

Five steps to getting started with Facebook ads. For more, go to http://JonLoomer.com and like my page at http://FB.com/JonLoomerDigital.

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The price options within the Facebook Offers interface is going up. Here's what you need to do! Make sure to read my blog for more at http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.

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This is how you would create a "dark" or unpublished Facebook post that you can promote into the News Feeds of Facebook Fans. For more, go to http://jonloomer.com/facebook-unpublished-post-dark or like my page at http://fb.com/JonLoomerDigital.

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What is FBX? This episode focuses on what this powerful Facebook advertising tool could mean for marketers and for users. For more, go to http://JonLoomer.com and like my page at http://fb.com/JonLoomerDigital

You can create Facebook ad campaigns quickly and easily with Saved Audiences (also known as Saved Target Groups). Read http://jonloomer.com/facebook-saved-audience-saved-target-group-power-editor for more or like my page at http://fb.com/JonLoomerDigital.

Helpful links or mentioned in this video:
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Lately many Facebook users are reporting seeing posts in their News Feeds from brands they do not like, but mentioning ones they do. What's this all about? Jon discusses it in this week's VLOG. Make sure to like his page at http://fb.com/JonLoomerDigital and read his award winning blog at http://Jo…

Facebook added Partner Categories from Acxiom, Datalogix and Epsilon so that advertisers can target users based on buying history and specific demographic info. Very valuable development.

Make sure you subscribe to this video blog, follow my written content at http://jonloomer.com and like my pag…

What is the best Facebook ads unite for generating new Page Likes? Watch to find out. A few links mentioned:

http://jonloomer.com/facebook-promoted-page-admin-panel
http://jonloomer.com/facebook-lookalike-audiences
http://jonloomer.com/facebook-custom-audiences/

Get more control over your Facebook Promoted Posts by recreating them in Power Editor. For more on how, read my tutorial at http://jonloomer.com/facebook-promoted-posts-power-editor or like my Page at http://fb.com/JonLoomerDigital.

This episode features the specific ways you can measure your Facebook marketing success. For more, go to http://JonLoomer.com and like my Page at http://FB.com/JonLoomerDigital. Links discussed include:

http://jonloomer.com/advanced-facebook-insights
http://jonloomer.com/shop/workshop
** USE PROMO…

This tutorial explains how to create Lookalike Audiences to target users similar to your current customers. For more, go to http://jonloomer.com/facebook-lookalike-audiences and like my Page at http://fb.com/JonLoomerDigital.

Also make sure you read about Custom Audiences here:

http://jonloomer.c…

Jon Loomer's deep dive into Facebook Insights: The important metrics, where they are, important ratios and how to measure success. For more, go to http://www.jonloomer.com/2013/03/22/advanced-facebook-insights-slideshare-presentation-and-webinar-replay/ and like his page at http://fb.com/jonloomerd…

In this episode, Jon discusses how an emotional week in parenting can teach us a lesson about overcoming adversity in business; a change to Facebook's cover photo rules and what it means; attracting natural engagement without contests and ads; and whether you can succeed without running Facebook ad…

Your questions include: When to use Optimized CPM or CPC, how increased mobile usage impacts Facebook app strategy, measuring performance and Facebook for Brick & Mortar. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.

Other Links Mentioned
Free Insights We…

Jon's thoughts on the new Facebook News Feed -- what it will look like and how it will impact both users and brands. For more, go to http://www.jonloomer.com/2013/03/07/new-facebook-news-feed/ and like his page at http://fb.com/JonLoomerDigital.

Sign up for my free webinar to learn about how to utilize the advanced metrics within Facebook Insights. Sign up at http://JonLoomer.com/webinar.

This week, I cover the Facebook Reach reporting bug, best way of sharing links, podcasting tools and more. Check out http://JonLoomer.com and like my page at http://fb.com/JonLoomerDigital for more.

Some links mentioned on this episode:

http://jonloomer.com/facebook-text-updates-photos-share-link…

Sharing links the old fashioned way actually drives far more website traffic than by including links in the text of status updates or photos. For more, go to http://jonloomer.com/facebook-text-updates-photos-share-links and like my page at http://fb.com/JonLoomerDigital.

In this week's episode, I cover buying Facebook Likes, how to install Power Editor, measuring Facebook ad success and more. Check out my post at http://jonloomer.com/facebook-ad-success-vlog-8 for more and like my page at http://fb.com/JonLoomer Digital. Other links discussed:

http://jonloomer.co…

In this episode, I answer questions about how to grow your Facebook page, optimizing ads, things I struggle with, how to promote offline and more. Check out http://JonLoomer.com/vlog-7 and like my page at http://fb.com/JonLoomerDigital for more.