View Audience Saturation within the Inspect tool for your ad sets. That way, you can see how Frequency, First Time Impression Ratio, Reach, and Percentage of Audience Reached compare to your Cost Per Action. If CPA goes up as these metrics go up, audience saturation may be an issue.

When creating TikTok ads, you have the option of Simplified Mode or Custom Mode. If you're just getting started, consider using Simplified Mode. It streamlines the process, removing more advanced features that you might not need.

Creator Studio is going away soon. In the meantime, you may have received a message to merge Creator Studio with Meta Business Suite now. If you do that, you will lose access to tools and features that are currently only available in Creator Studio. One of those features is Rights…

You can run TikTok ads that optimize for a Focused View. This means that your ads will be optimized to be shown to people most likely to continue watching for six seconds or engage with your video within that first six seconds. Is this a significant enhancement over the original…

Meta began to phase out Creator Studio last week, merging it with Business Suite. There was only one problem: Rights Manager hasn't moved with it. If you use Rights Manager to monitor the use of your videos, you'll likely run into what I am: You can no longer access Rights…

Is there a simple explanation for how and why 28-day click attribution and other data is coming back? Here’s a theory.

Does Meta think it's 2020? That they're Facebook? Some really big updates recently, reverting back to the way things were pre-iOS. Compare Attribution Settings returned: https://www.jonloomer.com/compare-attribution-settings-returns-to-facebook-ads-manager/ 28-Day Click Attribution came back: https://www.jonloomer.com/meta-brings-back-28-day-click-attribution/ And now Breakdowns for Conversion Reporting: https://www.jonloomer.com/meta-is-bringing-back-breakdowns-for-conversion-reporting/ This is GREAT, but how is this even possible? Is it…

This is a big update, which allows Meta/Facebook advertisers to get segmented conversion results by things like age, gender, country, and placement. Breakdowns for conversions were taken away with iOS 14 changes. But now they're back...

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post here: https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

Facebook Advantage Custom Audience allows Facebook to expand your audience if it will lead to better performance. This only applies to Custom Audiences, similar to how Advantage Detailed Targeting and Advantage Lookalikes work. Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast. Read his tutorial here: https://www.jonloomer.com/facebook-lead-ads-gated-content/

This Pubcast episode discusses what custom metrics are and specific examples of when you might use them to make your Facebook Ads Manager reporting more valuable. Read the blog post here: https://www.jonloomer.com/custom-metrics-facebook-ads-manager/ Subscribe to the Pubcast. and listen to other episodes here: https://pubcast.jonloomer.com/

You're probably familiar with Detailed Targeting Expansion and Lookalike Expansion. What about Custom Audience Expansion? If reports of early tests are any indication, expansion may be coming soon to your custom audiences. Read more about this here: https://www.jonloomer.com/meta-custom-audience-expansion/

You may have noticed that some columns in your Ads Manager reports show stats, but the totals row is empty. There's a reason for this. It has to do with attribution. I discuss in more detail here: https://www.jonloomer.com/missing-metric-totals-in-facebook-ads-manager/

During the past several months, we've seen a trend progress more and more with Meta advertising towards automation. In some cases, this can be good. If Meta can find results better than you can, great! That's more efficient. But, more automation isn't always good. It means less control. And there…

It's possible that you're part of a test that allows you to use Advantage Plus Meta campaign creation. What is it? Is it a big deal? Let's discuss... I wrote a post about it here: https://www.jonloomer.com/advantage-plus-facebook/

It's important that you use web events to track important actions that occur on your website for targeting, reporting, and optimization purposes. Just as importantly, you should pass parameters to provide important details. Read my related post here: https://www.jonloomer.com/facebook-event-parameters/

Here are my thoughts on Meta shutting down Facebook Podcasts. I think there are some misunderstandings about how this worked and why it mattered. For me, I didn’t lose a ton. About 4% of my downloads happened here, and Facebook provided virtually no stats on anything of substance. Instead, this…

Meta has several standard pixel events that you can use to track typical events that happen on websites. But, you can also track custom events. Custom events are for when standard events aren't good enough. I have several custom events that fire on my website. Most of my custom events…

Years ago, Facebook advertisers had to follow a 20-percent text in images rule. A grid tool was used to determine whether the image would pass. Ads would get rejected due to too much text. After that, Facebook moved to a sliding scale. You could still generally get your ad shown,…

For all my fellow introverts out there trying to survive in a look-at-me marketing world, this is for you. It was easy to be an introverted marketer initially. But, the more everything evolves towards video and connection, the more we need to evolve. Here's a closer look at my struggle.

Have you ever used Reach optimization for your Meta advertising? There are some specific situations when you should consider it. Reach optimization isn't magical. It won't give you great results when targeting a cold audience (unless you only want awareness). It can be most useful for the warmest of audiences.…