Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
I've long referred advertisers to a quote from Meta when discussing the number of ads to run in an ad set. That quote about a six ad limit no longer exists, but what does that mean?
Meta tried to sneak a few subtle branding changes by without you noticing, but I won't let them. Advantage Campaign Budget and all of the Advantage audience expansion features get a plus. What does it mean?
There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker. Here's how they work...
Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.
We have ad impressions on Threads! I've spotted a few impressions in Ads Manager and as a user on the mobile app. It's minimal, but here's what I'm seeing...
You may see a new creative option to "crop and expand" with AI. What is this, and what does it do?
Advantage+ Campaign setup is finally here. This new streamlined campaign setup applies to Sales, Leads, and App Promotion objectives. Here are the basics. Read my guide for details at www.jonloomer.com/setup.
When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.
Now that I've had the GA4 integration with Events Manager for two months, I'm noticing this problem. Ultimately, I'm not sure what it's for...
When will Advantage+ Shopping campaigns stop working? This API timeline may give advertisers some clues...
After a year in testing, Meta announced the global rollout of Opportunity Score. Do not ignore these opportunities to improve performance. Read my guide for details at www.jonloomer.com/score.
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
Meta updated their requirements for Value optimization to account for custom events and non-purchase standard events. Here's what you need to know...
In a recent announcement about updates to conversion tools, Meta indicated that the ability to optimize for value when using custom events and non-purchase standard events is expanding globally.
Meta is testing value optimization for profit margins. While value optimization is normally focused on ROAS, that doesn't always correlate to profit. Here's how it would work...
The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warning signs that should immediately make you skeptical of anyone's advertising advice, including why the loudest voices are often the ones you should trust the least.
If you're struggling to get AI-generated text that sounds like you, whether for personas or other applications, make sure to update text tone within Branding.
Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...
Here's a way that you could use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration). For more on Value Rules, read my blog post at https://www.jonloomer.com/value-rules/
Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.
When should you use Value Rules? Do not use this new feature by default. Use it to solve a specific problem. Read my guide about Value Rules at https://www.jonloomer.com/value-rules/
Value Rules could be a great new feature to give advertisers back some control. But I worry about the possibility of misuse and overuse. Read more about Value Rules at https://www.jonloomer.com/value-rules/
Are you part of the Early Release Program, which gives advertisers early access to AI-powered ad features before they're officially rolled out. Here's what you need to know...
