Welcome to The Pubcast with Jon Loomer!

Episodes

Dec. 6, 2022

Why Can't We Do This With Video Views Audiences?

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness …

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Dec. 5, 2022

Should You Go Broad?

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actu…

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Dec. 2, 2022

The Impact of Short-Form Video

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos th…

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Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here …

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that probl…

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differe…

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made t…

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Nov. 21, 2022

How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that wor…

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Nov. 18, 2022

Is Jon Abandoning Facebook?

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight …

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Nov. 17, 2022

When Optimization Works Against You

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are t…

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Nov. 16, 2022

The Value of Free Content

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with t…

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Nov. 15, 2022

Formula for Determining Your Campaign Budget

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to acc…

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Nov. 14, 2022

How Slow-Talkers Can Create Short-Form Video

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form vide…

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Nov. 11, 2022

The Proper Setup When Managing Ads for Others

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. I…

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Nov. 10, 2022

A Pivot Towards Short-Form Video

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of Oc…

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Nov. 1, 2022

28-Day Click Attribution is BACK!

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our…

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Oct. 10, 2022

How to Prepare for Restriction Period for Political Ads in the US

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon disc…

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Oct. 4, 2022

Should You Use Advantage Custom Audiences?

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes…

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Sept. 27, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digita…

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Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story.…

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Fa…

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a…

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