Welcome to The Pubcast with Jon Loomer!

Episodes

March 13, 2014

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organic Posts are Alive! Save Time: Scheduling Posts Mentioned and Related Links Following are links that...

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March 12, 2014

Facebook Page Timeline Redesign: The One Important Change

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

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March 11, 2014

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

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March 6, 2014

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook…

This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are...

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March 5, 2014

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

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March 3, 2014

Facebook Did Something and Marketers Will Screw it Up

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

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Feb. 27, 2014

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend...

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Feb. 21, 2014

PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money? The Death of Facebook Interest Targeting: Shifting Budget Priorities WCA Lookalike: Target Facebook Users Similar to Website Visitors Creating...

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Feb. 18, 2014

The Death of Facebook Interest Targeting: Shifting Budget Priorities

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

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Feb. 13, 2014

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons

FACEBOOK CALL TO ACTION BUTTONS What they are Why it’s a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS

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Feb. 12, 2014

WCA Lookalike: Target Facebook Users Similar to Website Visitors

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

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Feb. 7, 2014

PUBCAST: Experimenting with Facebook Website Custom Audiences (And a …

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying …

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Jan. 31, 2014

PUBCAST: Website User Custom Audience - HUGE News!

Topics: Website User Custom Audience (HUGE!) Why you shouldn’t build a business entirely through Facebook You’re more than a marketer Continuing to build my business Sign up for my weekly mini-webinar Website Custom...

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Jan. 24, 2014

PUBCAST: Time Management, Networking Tips, and Successful Business St…

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/...

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Jan. 16, 2014

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB M…

Is Facebook Organic Reach under reported? My reported bug: Clarification from Facebook about Total/Organic/Paid Reach on help center: About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting *...

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Jan. 10, 2014

PUBCAST: 14 Goals You Should Implement in 2014

COACHING - LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget...

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Dec. 20, 2013

PUBCAST: Closing Out The Year in Style

My last episode of 2013! Pull up a barstool... - New Infographic - - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those …

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Dec. 13, 2013

PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audi…

Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS...

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Dec. 4, 2013

PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algo…

Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI ...

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Nov. 22, 2013

PUBCAST: Advanced Facebook Advertising with Andrew Foxwell

Pull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew …

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Nov. 7, 2013

PUBCAST: Being in Business for 2 Years: A Retrospective & Why Adverti…

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It …

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Nov. 1, 2013

PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creativ…

Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons ...

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Oct. 25, 2013

PUBCAST: New Insights Training Course, New Website Retargeting Featur…

Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - …

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