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Episodes

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell
Feb. 19, 2015

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little...

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How to Create Multi-Product Facebook Ads in Power Editor
Feb. 16, 2015

How to Create Multi-Product Facebook Ads in Power Editor

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

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PUBCAST: Lists, Negative Reviews and Pricing
Feb. 13, 2015

PUBCAST: Lists, Negative Reviews and Pricing

In this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to membership focused The battle with pricing Latest on the Experiment

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The 4-Step Approach to Effective Facebook Ad Targeting
Feb. 10, 2015

The 4-Step Approach to Effective Facebook Ad Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

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PUBCAST: Building a Business: Pain, Claim and Gain
Feb. 6, 2015

PUBCAST: Building a Business: Pain, Claim and Gain

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help...

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No, Facebook Organic Page Reach Is Not Dead
Feb. 3, 2015

No, Facebook Organic Page Reach Is Not Dead

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

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PUBCAST: Website Redesigns, Business Planning and Power Editor Updates
Jan. 29, 2015

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...   The Redesign Why? History What? Parallax Pro New logo tweak New featured images Mashshare Commenting Support TOO MUCH FACE? More...

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How to Promote a Podcast with Facebook Ads
Jan. 26, 2015

How to Promote a Podcast with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

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PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell
Jan. 21, 2015

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: The Green Bay Packers debacle, and parallels to business The future of video on...

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Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
Jan. 20, 2015

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

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PUBCAST: 6 Steps to Entrepreneurial Success
Jan. 16, 2015

PUBCAST: 6 Steps to Entrepreneurial Success

Here's an overview of this episode...   My Journey I don’t have any regrets I could have done things differently, but I didn’t — part of the journey Looking back, I wish I was more willing to invest early Looking back, I’m glad that I...

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Should You Use Interest Targeting of Your Organic Facebook Posts?
Jan. 13, 2015

Should You Use Interest Targeting of Your Organic Facebook Posts?

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

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Facebook Advertising and Spam, Deception, Value and Trust
Jan. 12, 2015

Facebook Advertising and Spam, Deception, Value and Trust

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

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PUBCAST: Return of the Mack: Review, Resolutions and Tools
Jan. 9, 2015

PUBCAST: Return of the Mack: Review, Resolutions and Tools

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: AMAZING! Insane growth. Email list from 10k to 50k. Consistent revenue growth....

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An Experiment: Facebook Ads Don’t Have to Suck
Jan. 6, 2015

An Experiment: Facebook Ads Don’t Have to Suck

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/

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How Brands Can Maximize Facebook Organic Post Targeting by Interest
Dec. 11, 2014

How Brands Can Maximize Facebook Organic Post Targeting by Interest

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/

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The Ideal Naming Convention for Facebook Advertising Campaigns
Dec. 8, 2014

The Ideal Naming Convention for Facebook Advertising Campaigns

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/

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Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
Dec. 8, 2014

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/

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Facebook Remarketing: 8 Effective Website Custom Audience Strategies
Dec. 5, 2014

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/

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Facebook Ads Reporting: Not All Website Clicks Are Created Equal
Dec. 2, 2014

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

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Happy Holidays: The Season of Failing with Facebook Ads
Dec. 1, 2014

Happy Holidays: The Season of Failing with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

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The Value of a Facebook Post [Experiment]
Nov. 25, 2014

The Value of a Facebook Post [Experiment]

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

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It May Be Time for You to Quit Marketing on Facebook
Nov. 19, 2014

It May Be Time for You to Quit Marketing on Facebook

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

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No More Promotional Posts: Facebook Will Penalize More Brand Content
Nov. 17, 2014

No More Promotional Posts: Facebook Will Penalize More Brand Content

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/

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